ABSTRACTThis particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement.Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks such as delivery efficiency, product availability, after sales service, product display or merchandising and control of distribution costs. When perform...
ABSTRACTThis project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study.In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their services.The research instrument used for data collection were questionnaire and oral interviews. Tables, frequencies and percentages were used...
ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, in Enugu Metropolis out of the 200 consumers of NBL Plc brands of Effective Brandin on the Enug...
ABSTRACTThis research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives:• To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. • To determine the impact of personal selling on increasing the sales volume of Emenite.• To what extent selling impacts on the profit ...
ABSTRACTThis study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.To determine the impact of public relations on eh students patronage on the institution (ESUT...
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.Therefore, innovation, dy...
ABSTRACTThe research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations.In conducting the research, information were sourced from many places as well as reviewing of related literatures. Questionnaires were also conducted for proper collection of data for the research and other forms of data coll...
ABSTRACTThis study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study .Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death.The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The ...
ABSTRACT These projects look into the level to which consumers are protected in drug marketing in Nigeria.This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the usersA variety of minor objectives exist and they include among others the investigation on how much the government involved in ensuring safety in the drug market probing into the activiti...
ABSTRACTThis study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:Questionnaire, personal interviews, observations.The analysis of this data collected revealed certain prospects and problems shows i...
ABSTRACTThis research work traced the effectiveness of promotional strategies employed by Agro- allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He made an adept study into the various promotional elements and available media with their strategies.Different structured questions wer...
ABSTRACTThis study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.To determine the impact of public relations on eh students patronage on the inst...
ABSTRACTThis project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most important of all, it is looked upon to generate the revenue needed to help us tide our current economic crises. It is against this back...
ABSTRACTImpacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of course the recommendation from it will contribute to enhancement of economy.Research conducted revealed that for marketing strategies to be effectiv...
ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes:- To determine whether this television house is giving better services to customers or viewers.- To find out if viewers and advertisers are actually satisfied with the services given by Nigeria Television Authority (NTA).- To ascertain the reasons why advertisers prefer to patronize Nigeria Te...