ABSTRACTThis project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product distribution and its circle. - To know system of planning and distribution. - To apprehend the effect of product distribution and planning as it relates to management objectives. Based on the objective of the study three hypothesis were formulated. The populat...
ABSTRACTEmpirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement internally than to go to experts, less likely to have an overall sales plan, less likely to develop sales training programmes, less likely to use ma...
Abstract.This study " times="" new="" roman";color:black;mso-themecolor:text1"="">assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study mso-themecolor:text1">. A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated werepresented in tables and charts for fast interpretation; Calibri;color:black;mso-themecolor:text1">anal...
AbstractThis study assessed the role of consumer protection agencies on the consumer in Nigeria using the people living in Aba. A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of simple percentages and tested using the students' t-test Analysis with SPSS version 20 applied. Although several consumer protection agencies...
150%;font-family:" times="" new="" roman","serif""="">Abstract 115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed 115%;font-family:" times="" new="" roman","serif";mso-fareast-font-fami...
AbstractThis study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed among others thatmost respondents have moderate fashion consciousness. That is, they try to moderate their care for fashion products.Fitting was als...
AbstractThis study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that new product deve...
ABSTRACT:Many multi products or services SMEs fail to pay attention to the use of product portfolio analysis concept despite the fact that the application of the concept is a sine qua non for the achievement of the profit maximization objectives. This study focused on the impact of product portfolio analysis on the growth of small and medium scale enterprises in Nigeria: Akwa Ibom State experience. The population of the study comprised all registered SMEs in Akwa Ibom State. Two research ques...
INTRODUCTIONNigeria is a country richly blessed with abundant natural resources and oil and gas has continued to play a dominant role in her economy. These resources if effectively harnessed and managed will better the lots of all Nigerians of today and the generations yet unborn. Unfortunately, the distribution of petroleum products in Nigeria is bedeviled with complex problems resulting sometimes in petroleumproducts shortage, inflated prices of products and contentions on the pum...
INTRODUCTION:Every day people make decisions regarding how they spend their money. They decide not only what they are going to buy but, even more important,who they are going to buy those items from. Most products and services are available from more than one source. You can purchase laundry detergent at several different supermarkets or retailers. You can also choose among several department stores for your clothes and electronic items. The point of all of this is: People have choi...
AbstractThe business environment has become very competitive in the 21st century due to thegrowth in technology, infrastructure and access to information around theglobe. This has made the environment very complex and consumer preferences keepchanging because of the low switching cost in the market. Due to this increasing demand of consumers in the market, management of businessorganizations have to increase their resources with attention focused more on attractingand retaining its customers ...
ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional strategies stimulate consumers and give them a choice among different varieties of product. It was concluded that promotional strategies create a...
ABSTRACTThis research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at ...
ABSTRACT This research is aimed at small-scale industries development in Anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries are needed for speedy growth and development especially for abilities to boost the larger industries, social infrastructure, agriculture etc. Small-scale enterprises are however faced with a lot of prob...
ABSTRACT Due to the importance of customer’s service in the business world. Many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. Ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, OKO branch, which was used as a case study.These ideas and opinions were got through the use of open and close ended questionnaires, interviews, and observation. The ...