ABSTRACTBacks are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences.The study was done using survey re...
ABSTRACT The research on the role of marketing in improving a company’s performance.In order to carryout the work effectively some of the following objective ere formulated.- To know whether Juhel pharmaceuticals conducts marketing research - To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem.Questionnaires were used as research instrument the population of study comprised the custom...
ABSTRACTThis study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of personal selling in the marketing of their products. The main purpose was to find out among their things ...
ABSTRACTThe research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence.Three hypothesis were formulated, to text for hypothesis(a) Whether marketing strategies used by Jonatex lead to increase awareness of the company business.(b) Whether marketing strategies used by Jonatex lead to increase of s...
ABSTRACTThis study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study .Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death.The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The ...
ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion on sales and profit after campaign.The method used in collecting data were primary and secondary.Secondary data were collected form journ...
ABSTRACT This resaerch work tried to find out the impact of trade fairs in promoting marketing of goods and services. This ahs been done by pain shakily and systematically survey analyzed by the researcher.The aim of the research is to highlights the benefits and the usefulness of trade fair to the participants and to the economy in general. To this end the resaerch started this by taking a quick look at the definitions and background information of tired fair ....
ABSTRACTThis research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives.To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.To determine the impact of personal selling on increasing the sales volume of Emenite.To what extent selling impacts on the profit of the company.Based ...
INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided.In the view of Adirika, Ebue and Nnolin (2001) distribution is demand creation and satisfaction and both directly and indirectly brings down the total cost of marketing ...
1.0 INTRODUCTIONMarketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution.Obviously, due to the nature of banking, marketing cannot be treated in the same way as for example in manufacturing firm, although the practice is the same but the app...
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on the improvement of their pricing.The questionnaires was structured on two sections. Section one is related ...
ABSTRACTThe study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to tackle and alleviate distribution problems identified. In order to achieve the above objectives. Three sets of quest...
ABSTRACTVariation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication. Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the telecom firms.Means of communication used frequently by telecom firms to reach customers. Suggestion by respondents on what means of communica...
ABSTRACTThis research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random sample, which shows that Hardis and Dromedias adopts both low and high for marketing. The objective of study is to find out or determine how charges in p...
ABSTRACTThis study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste brands. To determine the retail outlet preferred by consumers. To determine the attributes that will influence consumer to prefer one brand of too...