ABSTRACT This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and importance. Chapter one of the study deals with the general introduction of the study, its background and analyses, statement of the study, significance, ...
ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human development...
This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. Therefore orga...
margin-left:.1pt;margin-bottom:.0001pt;text-align:justify;line-height:200%; mso-pagination:none;mso-layout-grid-align:none;punctuation-wrap:simple; text-autospace:none"> 200%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:"times="" roman"; color:black">This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction...
ABSTRACTAdvertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale.Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism business is advertisement and publicity. And this can be done through any of the promotional mix variables.Therefore in simple terms, advertisement can be s...
Abstract The study was designed to evaluate marketing insurance services in relation toprospects and challenges by building marketing strategies in insurance service sector & how these strategies boost sales & marketability of a product which ultimately lead to customer satisfaction. The insurance scenario faces multiple challenges such as increased costs of operation, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to moderate premiu...
text-align:center;text-indent:0in;line-height:normal" align="center"> normal"> ABSTRACT 17.95pt;margin-left:0in;text-indent:0in;line-height:145%"> normal"> Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have result...
INTRODUCTIONEngel et a (1983:1) defined promotion as a controller integrated porgramme of communication methods and materials designed to present a company and its products to prospective designed to present a company and its products to prospective customers, to communicate need satisfying attributes of the product to facilitate sales and thus contribute to long run profitable performance. This definition supports and strengthens the general concepts of promotion as an efforts to move ...
INTRODUCTION Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practised. Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65). Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion. Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consume...
INTRODUCTION The dictionary of advertising (1993:32) defines Advertising as follows:i. The process of calling the public attention to the availability of goods, services and causesii. The process of using Advertisement as a means of meeting marketing objectives.iii. The business of profession of producing and placing advertisements .Advertising has been with the world since the period of barter. But what is known today as modern advertising could be dated back to early 18th century, at t...
ABSRACTThe research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s profitability, primary and secondary data were collected to solve the research problem. Questionnaires oral interviews were used as research in...
ABSTRACTOn a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals.The general public on the other hand is conservative, skeptical and hard to shift from established habits. Some do not even pay attention on commercials on our various media. In the face of all these, the originators of advertising messages spend an...
ABSTRACT This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from respondents within the Enugu metropolis. The questionnaire utilized both alternative choice and multiple choice questions, open ended...
ABSTRACTNew product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organization...
ABSTRACTThis research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state. The study also looked into various benefits that accrue form using the channel system as a meaning of marketing petroleum products. Franchising as a strategy for managing petroleum products channel was also treated.The resear...