IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

ABSTRACT

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.

Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.Therefore, innovation, dynamism and efficiency vis-à-vis marketing are necessarily required as a means of not just surviving but also ensuring profitability and co-operate growth. The implementation of marketing strategies as well as successful co-operate performance of the sales force.As a result this work sought to determine the implication of the effective performance of salespersons as an indicator of corporate growth potentials (a case study of 7 –up bottling company Plc) used questionnaire, design and tests of hypothesis. The hypothesis was tested based on the data collected and analyzed and the following findings were accepted.The consumption pattern of 7-up drinks customers is dependent on the company sales persons performance.The returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons.Consumers have favourable attitude toward 7 –up soft drinks. Furthermore, conclusions and recommendations were made, the conclusions are:

- An average salesperson of 7-up bottling company is professionally unskilled.

- There is a direct relationship between a company’s growth sales potentials and profitability with sales force performance.

- The 7-up salespersons do not effective and intensively distribute their products.

- Consumers have favourable attitude towards 7-up drinks

- The company should strive to increases it’s market share.

- There is a need to give proper training and orientation to the salespersons.

- 7-up bottling company should enhance it’s distribution network.

- It is hoped that if these recommendations are applied by the 7-up bottling company, the effectiveness of it’s salespersons will be enhanced.

TABLE OF CONTENTS

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VIII

TABLE OF CONTENT XI

CHAPTER ONE

BACKGROUND TO THE STUDY 1

OVERVIEW OF THE COMPANY 9

OBJECTIVE OF THE STUDY 11

SIGNIFICANCE OF THE STUDY 12

LIMITATION OF THE STUDY 14

HYPOTHESIS FORMULATION 14

SCOPE OF THE STUDY 15

DEFINITION OF TERMS 15

CHAPTER TWO

LITERATURE REVIEW 17

CHAPTER THREE 35

RESEARCH METHODOLOGY 35

DESIGN OF THE STUDY 35

POPULATION OF THE STUDY 35

SAMPLE SIZE 36

SAMPLING TECHNIQUES 38

METHOD OF DATA COLLECTION 38

QUESTIONNAIRE DESIGN 38

TREATMENT OF DATA 40

CHAPTER FOUR

ANALYSIS AND INTERPRETATION FO DATA 42

ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42

ANALYSIS OF RESPONSES FROM CONSUMERS 50

TEST OF HYPOTHESIS 60

HYPOTHESIS 1 61

HYPOTHESIS 2 63

HYPOTHESIS 3 65

CHAPTER FIVE

SUMMARY OF FINDINGS. CONCLUSIONS AND RECOMMENDATIONS 69

CONCLUSION 70

RECOMMENDATION 71

BIBLIOGRAPHY 73

APPENDIX 76

QUESTIONNAIRES 78

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APA

ShC49Ph5c0009dd836123.71809855, B. (2018). IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU). Afribary. Retrieved from https://beta.afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937

MLA 8th

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 "IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937. Accessed 24 Apr. 2025.

MLA7

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 . "IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)". Afribary, Afribary, 29 Jan. 2018. Web. 24 Apr. 2025. < https://beta.afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937 >.

Chicago

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 . "IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)" Afribary (2018). Accessed April 24, 2025. https://beta.afribary.com/works/impact-of-sales-persons-on-the-coporate-growth-potentials-of-a-company-a-case-study-of-seven-up-bottling-company-plc-enugu-9937

IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

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