normal"> line-height:200%;font-family:" times="" new="" roman",serif;color:black"="" lang="EN-GB">ABSTRACT normal"> line-height:200%;font-family:" times="" new="" roman",serif;color:black"="" lang="EN-GB"> 11.0pt;line-height:200%;font-family:" times="" new="" roman",serif;color:black"="" lang="EN-GB">Thepurpose of this research is to mso-bidi-font-size:11.0pt;line-height:200%;font-family:" times="" new="" roman",serif"="" lang="EN-GB">investigate into the impact of motivation on p...
text-align:center;line-height:200%"> font-family:"Times New Roman","serif"">CHAPTER ONE justify;line-height:200%">1.0 INTRODUCTION justify;line-height:200%">1.1 BACKGROUND TO THE STUDY justify;line-height:200%"> 200%;font-family:"Times New Roman","serif""> An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (T...
font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-fareast-font-family: Calibri;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and ...
ABSTRACTThis research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on ...
ABSTRACTThis study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly incidence in the state, and the study sought the opinions...
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INTRODUCTIONNigeria is blessed with abundant human and natural resources which if properly harnessed would have turned this country into a developed economy. But given the massive corruption, lack of commitment, the dominant role of public sector in the economic life of the nation, the country has lost opportunities for growth and sustainable development. It is an attempt to reverse this decline in the nation’s economy, that current government policy of private sector led growth for job and...
AbstractThis project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective of the study and significance of the study as well as scope and limitation were examined. Chapter two deals with literature review on the importance ...
ABSTRACTThis project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know about the existence of such product and so they do not by it. Review of some related past literature was carried out so as to as to ascertain the impo...
AbstractThis study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middleman, to remove the problem of heading, to appreciate the channel of information flow which will help bridge information gab which exist in the agricultu...
AbstractThe major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It also aimed at ascertaining the level of relationship between the depreciation value of naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. The objective of the researcher is to address the following; to know the reason of this upwards movement...
ABSTRACT:THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY CONSUMER GOODS IN THE FIRST CHAPTER, WE DEFINE OUR RESEARCH OBJECTIVES? WHICH WERE FINALLY SUPPLIED WITH ANSWERS. IN THE SAME CHAPTER, WE STATED OUR RESEARC...
AbstractThis project is designed to study the behavior of consumers towards made in Nigeria products with particular attention to Innoma shoes Ltd Aba, Abia state. The purpose of the study is to find out the following; how to reduce influence, to improve on the quality of locally made products proper way of positioning products in the minds of consumers. The major instrument used was questionnaires based on the calculated sample, percentages and Chi-square. The Chi-square was used in testing ...
INTRODUCTIONThe attitude of Nigerians towards made in Nigeria wrappers (a case study of Oko women) Nigerians consumer has access to several product from around the world and the information on the country of origin may be used to evaluate those of their imported counterparts. In spite of the widespread belief that locally manufactured products are inferior in quality to the foreign one, complaints about the high price of locally made items are also rampant. Consumer want to take advantag...
A brief analysis of the prospect of a Computer Based Testing method in Minna Niger State.