INTRODUCTIONBACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The knowledge of public relation diffused fast in Nigerian society because of the economic, social and political programmes of activities were in a stat...
ABSTRACTThe research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more eff...
ABSTRACTThe project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product.The research was developed through revived of recent write ups in related subjects. The various journals, government publication, company annul report text and news papers formed as aspect used by the author in this project carefu...
INTRODUCTION1.1 STATEMENT OF THE PROBLEM AND PURPOSE OF THE STUDY With few capital market in the country (Nigeria) the readily available market has continued to encourage economic growth and development with the material resource and labour at disposal, to easy the affair of the Nigeria people. This research work will therefore be deliberating on the role of capital market in the economic growth of Nigeria and its achievement coupled with pointing out relevant goals such as economi...
ABSTRACTThe purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution.To guide this study a review of Literature was done to expose the res...
ABSTRACTThis study examined those factors that influence brand preference among consumers in Enugu urban.The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study.Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources.The hypothesis in this study were tested using chi-square (x2).On the finings, it was observ...
ABSTRACTMarketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003).This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis.In order to carryout the study, the following objectives amongst others were states; - To ascertain the proportion of marketing bodget alloc...
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant personnel’s. In order to carry out the research work effectively, the following objective were ...
INTRODUCTIONPrior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by many.With the attainment of independence in 1960 came the clamour for another kind of independence economic independence.The third and fourth ...
ABSTRACTSBanks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.Chapter one contains a discussion of how the banks and financial services can be marketable. It went further to state problem to be studied ...
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux.- To determine how prices of Royalux affect its demand, position and market shares. - To find out how customers respond to different prices of different quality of products. The scope of ...
ABSTRACTThis study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State. The researcher us...
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following:a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b. To determine whether the pricing methods of LBN has helped to increase sales of Omo detergent.c. To determin...
ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition) in creating awareness of a brand to consumers or public. It was discovered that these marketing communication mix including publicit...
ABSTRACTThis research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew n...