ABSTRACT This research work was a study of how to introduce a new product in the market.The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumers, distributors, and personal of Encristo Pharm...
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo Pharmaceutical company...
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society.However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then is whether those that fall a need to satisfy in the society if they have, why do they...
TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONEIntroductionBackground of the studyStatement of the problemObjectives of the studySignificance of the studyScope of the studyResearch hypothesisScope and limitation of studyDefinition of termsCHAPTER TWOLITERATURE REVIEW CHAPTER THREEResearch methodology and designPopulationDetermination of sample sizeData collectionChi-squareDecision ruleCHAPTER FOURPRESENTATION, ANALYSIS AND INTERPRETATION OF D...
TABLE OF CONTENTSTITLE PAGEAPPROVAL PAGEDEDICATIONACKNOWELDGEMENTPREFACETABLE OF CONTENTSCHAPTER ONEINTRODUCTIONBACKGROUND OF THE STUDYSTATEMENT OF THE PROBLEMOBJECTIVES OF THE STUDYFORMULATION OF HYPOTHESISSIGNIFICANCE OF THE STUDYSCOPE OF THE STUDYLIMITATION OF THE STUDYDEFINITION OF TERMSCHAPTER TWOREVIEW OF RELATED LITERATUREPERSONAL SELLING DEFINEDDEVELOPMENT AND ORIENTATIONPERSONAL SELLING PROCESS AND ITS APPLCIATION TO INDUSTRIAL SELLINGPERSONAL SELLING STRATEGIES IN MARKETING (OF CAPI...
ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic. The data generated were analyzed using descriptive statistical to...
ABSTRACT This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the ch...
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from secondary data obtained from literature review, primary data were obtained using questionnaire. The emerging data w...
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu Sta...
ABSTRACTMuch have been said and written about the marketing planning is very important in every manufacturing organizations. Planning gives an organization productive direction. To make efficiently and effectively production you have to make proper use of planning. However, marketing plan is define as a comprehensive blueprint which outlines an organization's overall marketing efforts. Since plans vary in details and complexity and also since marketing manager cannot usually...
ABSTRACTThis research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents consist of distributors and consumers...
ABSTRACT This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally and shoprite in particular.In order to carry out the work, some of these objectives were stated;- To determine whether the level of awareness of ...
AbstractThis research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of consumers with the present level of physical distribution and to know if their product reaches the consumers at the worked for. The research...
ABSTRACTModern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional activities on the marketing of Golden Morn Product in Enugu Metropolis. This was divided into five chapter. The chapter one contained the introductory part of...
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.To determine the impact of public relations on eh students patronage on the institution (ESUT). T...