ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the us...
ABSTRACTCompanies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The standardization of products across cultures is increasingly becoming an important issue that the managers of global firms are today facing. As intern...
CHAPTER ONE1.0 INTRODUCTION1.1 Background of the Study Sales Promotion is a tool that is used by the retailers or manufacturers to attract consumers to purchase more of their products. The outcome of sales promotion always result to the use of high amount of reserve, which attracts a lot of new customers and thereby resulting to additional increase in sales. In as much as all the marketing activities are linked with sales promotions, which results to increase in consumers’ purchases an...
ABSTRACTThis research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started finding ways, methods and techniques to sell their product through better designing and packaging. Strong and attractive packaging designs and labels ...
ABSTRACTBeer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for artistic inspiration as aphrodisiacs, for its relaxants and euphoric effects, for recreational purpose, and for other reasons. Some drinks have been inscri...
ABSTRACTThis study is an attempt to examine factors influencing customers patronage of fast food restaurants: A study of selected customers of fast food in Abia state, Nigeria. Specifically, the study provides empirical evidence on factors that Influence the behaviour of consumers towards patronising the fast food restaurants. It also determined the nature of relationship between fast food restaurants determinant factors and the behaviour of consumers towards patronising the fast food restaur...
ABSTRACT There is a perceived Increase In the number of fast food restaurants that crop up in every city and township In Nigeria. Thus, suggesting that the sector is gaining acceptance among consumers. Tabassum and Rahman (2012) argued that the popularity of fast food restaurant in every growing city of the world is a product of the effect of globalization. Thus, every segment of the society now consume fast food. According to Ahmed, Hossain, Malek & Begum (2008), consuming fast foods ha...
ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep business appointments, give incorrect information to customers, supply wrong product bra...
ABSTRACTThis research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business. Today, due to the free entry and exit in the sector, it has increasingly become highly competitive. Since it is competitive it becomes necessary to...
ABSTRACTThis research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate of urbanization and rising per capital income stimulated by both export revenue boom and wage increases, Nigerian market summary, Consequently...
ABSTRACTThis research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivation the users of the beauty salons compared to others that knew nothing o...
INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.TABLE OF CONTENTSCHAPTER ONE1.0 INTRODUCTION1.1 ...
BACKGROUND OF THE STUDYToday’s increasingly competitive business world means that a highly-motivated workforce is vital for any organization seeking to achieve the best results. Many firms are moving away from the “command and control” approach towards the “advice and consent” method as a preferable way of motivating staff. This shift in attitude began when employers recognized that rewarding good work is more effective than punitive measures for poor work. Different people are moti...
INTRODUCTIONNowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergodifferent experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offerdifferent experience to the customers with variety of ranges in brands, size and quantity under one roof. Success atone stage does not ensure continued success, as custo...
ABSTRACTThis research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications).Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best fits the company’s capabilities and developing strategies, policies and programs to meet the needs of different segments profitably and to give the...