THE ROLE OF MARKETING PLANNING IN THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVES (A STUDY OF EMENITE COMPANY NIGERIA LTD, ENUGU)

Much have been said and written about the marketing planning is very important in every manufacturing organizations.  Planning gives an organization productive direction.  To make efficiently and effectively production you have to make proper use of planning.  However, marketing plan is define as a comprehensive blueprint which outlines an organization's overall marketing efforts. Since plans vary in details and complexity and also since marketing manager cannot usually watch everything special standard are established “Standard are by definition simply a critical of performance.  They are selected point in an entire planning policy where measurement of performance are made so as to give manager signals to watch over every step in the execution of plan.  The study aims the following: The primary objective of this study is to know the effectiveness of marketing panning and control in a organization. This study will enable the research to know some basic problems that develop in the process of having good marketing planning in an organization.  This study will provide the researcher some solution to the problem and reduce bottleneck in planning process of the particular organization.   The research questions shall be: Do you think that the primary objective of this study is to know the effectiveness of marketing panning and control in a organization? In the course of this research, oral interview, questionnaires will be administered to staffs of Emenit Company, Enugu.  The research work will be divide into five chapters, chapter one will contain a general discussion of the planning in marketing . It will further the problems and why this study have to be carried out.  A number of post related literatures will examine by other studies as it relates to the marketing planning in an organization. Chapter three will deal on research design and methodology in which yaro yamani formular will be used in determining the sample size. And in chapter four tables will be used to analyze data gathered therefore chi-square in testing the hypothesis which will guarantee the research to determine the alternative response and non alternative response.  And finally, chapter five will summarize the whole projects by contending the findings, conclusion, and recommendations.

Title Page           ii

Approval           iii

Dedication           iv

Acknowledgement         v

Abstract            vi

Table of Contents              vii

List of Tables             viii

CHAPTER ONE  

Introduction  

1.1 Background  of the study       1

1.2 Statement of the study       4

1.3 Objective  of the Study       5

1.4 Research  Questions       6

1.5 Significance of the Study       7

1.6 Scope of  the  Study              9

1.7 Limitations of the study      9

1.8 Definitions of Terms           10

CHAPTER TWO

REVIEW OF RELATED LITERATURE      

CHAPTER THREE 

RESEARCH DESIGN AND METHODOLOGY 

3.1 sources  of Data        29

3.2 Population  of the  study      31

3.3 Sample  Size  Determination     31

3.4 Validation  of the  Instrument     33

3.5 Reliability  of the  Instrument    34  

3.6 Methods  of  Data  Collection    34 

CHAPTER FOUR

DATA PRESENTATIONS AND ANALYSIS

4.1 Presentation  and  Analysis  Of Data    35

CHAPTER FIVE 

DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION 

5.1 Summary of Findings      50

5.2 Recommendations      51

5.3 Conclusion        53

Bibliography         

Appendix