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text-align:center;line-height:150%" align="center"> 20.0pt;line-height:150%;font-family:" arial="" black",sans-serif"="">THE OPERATION AND MARKETING OF SMALL SCALE BUSINESS IN NIGERIA text-align:center;line-height:150%" align="center"> 16.0pt;line-height:150%;font-family:" arial",sans-serif"="">(A CASE STUDY OF ABUAD POULTRY FARM ADO EKITI) text-align:center;line-height:150%" align="center"> " arial",sans-serif"="">B Magneto;mso-bidi-font-family:Arial">Y normal"> 150%;font-family:Alger...
STATEMENT OF THE PROBLEM The effective and efficient organization of any enterprise depends, to a large extent on its administrative machinery. The effectiveness of the machinery depends more on its arrangement and expertise. This is to say that the issues of organization and personnel resources are indispensable and vital in the operation of any enterprise. In the order word the importance of or the effects of lack of proper arrangement, availability of personnel and its development programm...
INTRODUCTIONThere are many definitions of the concept of marketing and it will be an exercise in futility in trying to have a universally accepted single definition of the concept of marketing here.However, according to Mr. J.B. Ola, AGM Afribank Nig. Plc Ilupeju Branch give the definition of marketing. It can be grouped into three: According to the marketing concept According to the marketing management According to functions of marketingMarketing according to the concept is of the ...
INTRODUCTIONIn any evaluation of the condition necessary for the growth and survival of an organization, the role of employee performance appraisal is a strategic factor. It is believed that both the individual and the organization need to know how well actual performance is contributing to the accomplishment of the job plans, the staffing plan, and ultimately the overall strategic plan of the organization. In addition, the individual employee requires feedback relative to his or her own goal...
ABSTRACT This research on effect of employees’ commitment on organizational productivity was carried out in Ambrose Alli University (AAU), Ekpoma, Edo state, Nigeria. The aim of the study was to examine the factors that determine employee’s commitment to their job, the study also aims at finding out the relationship between motivation and employee’s commitment and the impact it has on job performance and organizational productivity. In order to achieve the objectives, three hypoth...
AbstractThis researcher study attempted to evaluate the challenges, prospects and survival strategies of small and medium enterprises (SMEs) in Nigeria, using Abuja as a case study. The researcher made use of theoretical and empirical approach to examine the different sides of the discussion. It provides a relatively broad literature review of the challenges, prospects, government support efforts, and survival strategies for SMEs growth and survival in a thriving economy. Descriptive statisti...
AbstractThis research is a study of MTN, a multinational telecommunications company and its strategy for entering the Nigerian Telecommunication market. This study considers the rationale behind the decision to enter the market and it examines the implementation process. This study also looks at the historical development of MTN, the company’s main expansion steps, and the modes of entry to foreign markets with focus on Nigeria. The objectives range from securing dominance of growth markets...
AbstractThis research work is a study of the relationship between the ownership structure of quoted cement manufacturing companies in Nigeria and their financial performance. Studies on ownership structure and firm’s financial performance have been conducted in different parts of the globe with different findings, some of which are inconclusive. The researcher adopted both theoretical and empirical research Design for this study to evaluate studies and findings related to the subject. In Ni...
AbstractThe main interest of this seminar paper is to identify business survival strategies and investigate their effectiveness on business growth with emphasis on small and medium-scale restaurants operating within Abuja metropolis. This paper also aims at illustrating the benefits of applying some of the identified strategies in terms of customer satisfaction, loyalty, and growth in the short and long term that the strategies brings into context when applied correctly. This research made us...
Far too many business organizations have failed to achieve their growth targets in revenue and profitability. However, the probability of achieving profitable growth is heightened whenever an organization has a clear growth strategy and strong execution infrastructure. The purpose of this research assignment is to evaluate the strategies for guaranteeing effective business management for sustainable profitability. It emphasized the importance of planning, communication, team development, sett...
This research paper focuses on Corporate Entrepreneurship, its nature and identification through studying its definition, attributes and impact on a company. The researcher explores research papers, investigation studies, interviews and fundamental books to discover the relationship between entrepreneurial behaviour and business success. The paper presents a literature overview and is structured in order to provide answer to key questions such as: (1) the nature of corporate en...
ABSTRACTConsumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer.Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, hismembership groups, hi...
margin-left:.1pt;margin-bottom:.0001pt;text-align:justify;line-height:200%; mso-pagination:none;mso-layout-grid-align:none;punctuation-wrap:simple; text-autospace:none"> 200%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:"times="" roman"; color:black">This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction...
normal;mso-outline-level:4">Abstract normal;mso-outline-level:4">This study attempts to examine enhancement of Organisational performance through strategic management. The performance of any business organization in the competitive economy is highly dependent upon the quality of its management vis a vis proper implementation of strategic management. The dynamism in business environment makes it imperative for organizations to adopt an anticipating stance towards changes. Cultivating a p...