ABSTRACTThere has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research. In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated. More so, the industry as a corporate body has an image to protect thus the nee...
ABSTRACT The technical industrial training report is well written for the study of automobile and their engines for the students of tertiary institutions. The sequence in which the topics were presented in this article is quite commendable. The materials are well presented in a way that is easily comprehendible by the reader. The operative words are first defined and explained in a manner preparatory to their further and more detailed treatment in subsequent chapters. L...
INTRODUCTIONEmirates Telecommunication Corporation – Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed – United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded.In 1991 the UAE central government issued Federal Law No. 1, which gave the corporation the right to provide the telecommunications wired and wireless services...
INTRODUCTIONIndependence had a significant impact on the growth of the advertising profession in Nigeria. According to Mr. Ayo Owoborode, managing director/CEO, ServeWell Limited, a marketing communications consultancy outfit, “At independence, there was this movement, call it psychological movement, that gave everybody the confidence that a Nigerian can do it. So there was this can do spirit that was instilled in the minds of the people particularly by our political leaders. It gave us tha...
ABSTRACTThis research was based on the based the topic: Gender issues in Advertisements, impact and application (a study of Joy soup). It went along way to provide clear understanding of the reasons for gender displays in advertisements, particularly the motives and outcome of the often use of the feminine gender as instruments of attraction in adverts as seen in Joy soap adverts. Advertisement is meant to gain consumer acceptance of goods through presenting the benefits of such goods and sho...
INTRODUCTIONIt was believed that since the mid the 1980s, the term “empowerment” has become popular in the field of development, especially in reference to women. The grass root programs has virtually replaced terms such as welfare, uplift community participation and poverty alleviation to describe the goal of development and intervention. Women deserve empowerment in politics, business, education, marriage and other commitments men engage in the society. Women constitute a cr...
ABSTRACTThis study examines the Oba of Benin Royal Ugie ivie festival, which is an annual religious and cultural event celebrated by the Benin speaking people of Edo State, Nigeria. As a communal and spiritual activity, the Oba and people of Benin kingdom mark the Ugie festivals with Musical and dance performances. Within this context, the study adopts the historical and participant approaches as its method of contending that some events during the Oba of Benin Royal Ugie festival ceremonies ...
ABSTRACTThe role of the media in the reportage of any activity or event can never be over emphasised giving their relevance to the society as a whole.Whether social, political or religious activity, the picture painted by the media is always what the entire society and populace most times uphold. In the light of the above assertion, it is the pattern and perspectives the media portray in its reportage of any social event or activity like sports and football in particular that affects its...
ABSTRACTIn recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at com...
INTRODUCTION Since 1981 when HIV/AIDS was first diagnosed in united states of America, (USA) the virus has spread throughout the worldwide affecting both the rich and the poor urban and rural people alike. Technically speaking, the HIV which disables the human immune system is either of two strains of a retrovirus, HIV – 1 or HIV-2 that destroys the immune system T Cells the loss of which causes AIDS (Encarta, 2006). The African continent has not been spared from this scourge. Statistic rev...
Communication can simply be defined as the transmission of information with the purpose of influencing the receiver. Although communication has pervasive application to all phases of managership. Communication is any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take lingu...
INTRODUCTIONCommunication could be described as a process of passing information and understanding to one or more persons. It is a means by which behaviour is modified, change is affected, and information is made productive in order to achieve objectives and goals of organizations.In an business, there are different units performing various functions. Thus, communication serves as a linking process by which parts of a system are tied together. Communication provides the links, which bind an o...
AbstractNumerous and diverse approaches for assessing and measuring library effectiveness are discussed. Most of these approaches are shown to adopt very limited and narrow perspectives and depend upon limited performance criteria. This paper suggests a way to evaluate library effectiveness.IntroductionTo “evaluate” is to ascertain the value of something. The object of evaluation is improvement through the process of identification and removal of shortcomings. The main purpose of this pap...
ABSTRACTAs concepts, communication and information are very closely related, but they also designate more than their usual conceptual meaning when they are called upon in social theories as well as in philosophical theories about the reality and the truth of social life; information and communication are then designating physical events or event like objects of the observable reality, which will be hereafter described as a procedural ontologization of information. Why do they have this role a...
Abstract The study attempts to investigate the importance of costume and make up as viable tools for cultural and tourism promotion using Nigerian Home Videos as case study. It examines this topic by drawing copious evidence from the randomly selected Nigerian home videos watched. Most Nigerians takes home video as a means of entertainment. The study sets to enlighten the public on other possible functions of Nigerian home video which entails culture and tourism promotion but on th...