THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)

ABSTRACT

There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research. In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated. More so, the industry as a corporate body has an image to protect thus the need for an effective public relation unit in an industry. I have my case study as Estisalat Plc, Enugu), The structure of the material is family simple. I have five chapters in this project. Chapter one deals with the introductory aspect of the research work, chapter two deals with the review of literature, which explains the functions and importance of public relation unit in an corporate organization. Chapter three is all about the research methodology, chapter four is the analysis and interpretation of data while chapter five deals with the conclusion and recommendations for further study.

TABLE OF CONTENT

Title Page ii

Approval page iii

Dedication iv

Acknowledgment v

Abstract vi

Table of Content vii

CHAPTER ONE

Introduction

1.1 Background of the study 1

1.2 Statement of the Research Problems 3

1.3 Objectives of the Study 3

1.4 Significance of the study 4

1.5 Research Questions 6

1.6 Formulation of Hypothesis 6

1.7 Theoretical Framework 8

1.8 Scope of the study 10

1.9 Limitation of Study 10

1.10 Definitions of Terms 11

CHAPTER TWO

2.1 Source of Literature 13

2.2 Review of Relevant Literature 14

2.3 Summary of Literature Review 35

References

CHAPTER THREE

3.0 Research Method 37

3.1 Research Design 37

3.2 Area of Study 37

3.3 Research Population 38

3.4 Research Sample 38

3.5 Sample Technique 39

3.6 Instrument for Data Collection 40

3.7 Method of Data Collection 40

3.8 Method of Data Analysis 41

3.9 Expected Results 42

References

CHAPTER FOUR

4.1 Data Analysis and Interpretation 44

4.2 Test of Hypothesis 54

4.3 Discussion 57

CHAPTER FIVE

5.1 Summary 60

5.2 Recommendations 61

5.3 Conclusion 63

Bibliography

Appendix

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT). Afribary. Retrieved from https://beta.afribary.com/works/the-role-of-public-relations-in-a-corporate-organization-a-case-study-of-estisalat-652

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-role-of-public-relations-in-a-corporate-organization-a-case-study-of-estisalat-652. Accessed 25 Apr. 2025.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/the-role-of-public-relations-in-a-corporate-organization-a-case-study-of-estisalat-652 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)" Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/the-role-of-public-relations-in-a-corporate-organization-a-case-study-of-estisalat-652

THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)

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