ABSTRACTAs a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing excitement and providing some incentives to subscribers, thereby inspiring them to make a positive patronage decision. Promotional advertising is one of s...
This paper examines the influence of Boko Haram menace on the Nigerian economy. The word “boko haram” has become a household name spanning across various newspapers. It is also synonymous with insecurity, death, hostility and all social and moral vices having its negative tolls on various aspects of the Nigerian economy. This paper delves into the history, origin and the emergence of Boko Haram. It enumerates the various attacks stating their specific dates and venues of incidents...