ABSTRACTThe study examined the Role of Mass Media on HIV and AIDS campaign. As a survey research, a sample of 300 people was taken from Yenagoa Metropolis. The sampling procedure was by the simple random sampling techniques. The instrument used to collect data was a questionnaire while data collected were analyzed using percentage. The findings showed that people are fully aware and are expose to HIV and AIDS through mass media. It also revealed that television and radio are the most effectiv...
ABSTRACTThe use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.The following findings were made in the course of the study.Nigeria accepted that Internet promote international marketingNigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens interna...
INTRODUCTION Urban development in Enugu metropolis is marked by two major urban landuse features. First, is the intensification of landuse with resultant modification of urban spatial structure within the already built-up areas of the metropolis. The second is the outward spread of the built -up areas of the metropolis into the inter lands. In Enugu metropolis, a large part of the land surface is covered by manmade structures which are often divided into two or more levels, so that there...
ABSTRACT Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause. However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities. It is an irony that while the aim to reach out the grassroots and properly highlight the development problems of the people, remains the driving force for the r...
INTRODUCTION1.1 BACKGROUND OF THE STUDYThe media as the watchdog of the society aluminates its light on the society not forgetting its responsibility of entertainment, information and educating its audience as to keep them abreast of the dynamism of the world, condemning the ills of the government and the governed, all geared towards a better society. Median practitioners by implication covers all the people who are trained in the art of journalism and work in radio an...
ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption Crusade (A case study of the federal Radio operation of Nigeria) The objective of this work among other things was to find out the problems that follow corruption and also to find out solutions to the problem based upon which hypothesis were formulated. The research work was carried out by using primary and secondary data like inter...
ABSTRACTThis research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the limitations and the scope of the study was also tested in this chapter. Chapter two described the theoretical framework and related literature review. In chapter t...
ABSTRACTThe campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen.Today, women in...
ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.The objectives of which the study was carried out are toFIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the per...
ABSTRACT Pornographic materials are the representation of erotic behaviors in books, pictures, statues, motion pictures etc. that is intended to cause sexual excitement. The effect of pornographic films on Nigeria youths was embarked upon with the intention of establishing the impression of youth exposures. It is apparent that youths exposure to pornographic films will have negative effect on them. Here lies the objective of our research which seeks to find out why youths watch pornographic f...
ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured questionnaires to complete. Their responses were analyzed using percentages and chi-square test. The result of the analysis revealed the findings discussed below.- The electronic me...
ABSTRCAT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by television on the socialization process of children. In obtaining a scientific conclusion, the research method adopted was the multi-staged sampling ...
ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales. The review of other relat...
ABSTRACT This research work aims at finding out the role of electronic media on the crusade against religious intolerance. How electronic media mobilize and educate the religious intolerance and the best way to improve TV and radio station to help avoid religious intolerance in Nigeria. This work has been divided into four chapters, chapter one deals with the introduction with background of the study, statement of problem, significance of the study and research questions, hypothesis, chapter ...
ABSTRACT Media industry contributed positively towards the up-liftment of socialization in Nigeria. This project work is bold step into media industry structure and then contribution to the nation at large. Several aspect of the media were analyzed. Important aspect of the media and problems that are believed to be hindering the social responsibility of the Nigeria mass media under military dictatorship were also looked into. TABLE OF CONTENTTitle pageApproval pageDedicationAcknowledgeme...