The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

ABSTRACT

This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.

The objectives of which the study was carried out are to

FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.

To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the personal of seven-up products.

The population of the Study include customers, distributors, and management and relevant staff of the case organisations.

Toppan’s formular was used in determing the sample size of customers while census was used for the management and relevant staff of seven-up bottling company.

Questionnaires were administered to the ten areas within Enugu Metropolis. The following findings among other were need that television advertising is very necessary in marketing actives of every organisation or busyness organisation.

Finally, seven up bottling common must improve on service, quality of their product. With the analysis made, and the tested hypothesis it was observed that television advertising encouraged increase in demand for seven –Up products with in Enugu metropol

TABLE OF CONTENT

TITTLE PAGE … … … … … … … i

APPROVAL PAGE … … … … … … … ii

DEDICATION … … … … … … … iii

ACKNOWLEDGMENT … … … … … … iv

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVE OF THE STUDY

1.4 STATEMENT OF HYPOTHESIS

1.5 SIGNIFICANCE OF THE STUDY

1.6 THE SCOPE OF THE STUDY

1.7 DEFINITION OF TERMS

CHAPTER TWO

2.0 LITERATURES REVIEW

2.1 AN OVERVIEW OF ADVERTISING

2.2 TYPES OF ADVERTISING

2.3 IMPORTANCE OF ADVERTISING

2.4 THE ROLE OF T.V ADVERTISING

2.5 EFFECTIVENESS OF T.V ADVERTISING

2.6 INFLUENCE F T.V ADVERTISING ON CONSUMER DEMAND

2.7 INFLUENCE OF T.V ADVERTISING ON DEMAND

CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 PRIMARY DATA

3.2 SECONDARY DATA

3.3 POPULATION OF STUDY

3.4 SAMPLE SIZE DETERMINATION

3.5 SAPLING TECHNIQUE

3.6 RESEARCHER INSTRUMENT USED

3.7 VALIDATION OF THE INSTRUMENTS

3.8 METHOD OF DATA TREATMENT AND ANALYSIS

3.9 QUESTIONNAIRE ADMINISTRATION

3.10 LIMITATION OF THE STUDY

CHAPTER FOUR

4.0 DATA PRESENTATIONS ANALYSIS AND INTERPRETATION OF DATA

4.1 DATA PRESENTATION AND ANALYSIS

4.2 TEST OF HYPOTHESIS

CHAPTER FIVE

5.1 SUMMARY OF FINDINGS

5.2 RECOMMENDATION

5.3 CONCLUSION

5.4 BIBLIOGRAPHY

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis). Afribary. Retrieved from https://beta.afribary.com/works/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488. Accessed 25 Apr. 2025.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)" Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488

The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

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