THE ROLES OF THE MEDIA ININFLUENCING ENUGU STATE GOVERNMENT POLICIES DURING GOVERNOR CHIME’S GOVERNMENT FROM 2007-2011

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ABSTRACT

This study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated for the study and a sample size of 400 was randomly selected as the representation of the population, which were administered of the questionnaire that serves as the measuring instrument of the study. The simple percentages and tables served as the the system for data analysis. From the three hypothetical test conducted, the result indicated that the State Media of Enugu State in a marginal sense influence the Government policies of Governor Sullivan Chime in his first tenure. In conclusion, the study portrayed the fact that the State media of Enugu reflected effectively the policies of Governor Sullivan Chime and had a limited influence of those policies, thereby recommending that the Media should influence better the Government policies of Governor Sullivan especially in his present tenure in Administration.

TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgment iv

Abstract v

Table of Contents vi

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study 1

1.2 Statement of Research Problem 9

1.3 Objectives of the Study 11

1.4 Research Questions 12

1.5 Research Hypothesis 13

1.6 Operational Definition of Terms 13

1.7 Significance of the Study 15

1.8 Scope of the Study 16

1.9 Limitation of the Study 16

1.10 Assumptions 18

References 19

CHAPTER TWO

LITERATURE REVIEW

2.1 Sources of Literature 20

2.2 The Media role in the implementation of

Governor Sullivan’s four point agenda 24

2.3 The Media channels of communication used in

the influence and projection of Governor Sullivan

Chime’s policies in his first tenure in government 29

2.4 Theoretical Framework 35

2.5 Summary of Literature Review 38

References 40

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1 Research Method 42

3.2 Research Design 43

3.3 Population of Study 44

3.4 Determination of Sample Size 44

3.5 Sampling Techniques 45

3.6 Measuring Instrument 45

3.7 Validity of Measuring Instrument 46

3.8 Method of Data Collection 46

3.9 Method of Data Analysis 47

3.10 Expected Results 47

References 49

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Data Presentation 51

4.2 Testing of Hypothesis 59

4.3 Discussion of Results 65

References 67

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND

RECOMMENDATIONS

5.1 Summary of Findings 68

5.2 Conclusion 70

5.3 Recommendations 72

Bibliography 74

Appendix: Letter 77

Appendix: Questionnaire 78

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THE ROLES OF THE MEDIA ININFLUENCING ENUGU STATE GOVERNMENT POLICIES DURING GOVERNOR CHIME’S GOVERNMENT FROM 2007-2011

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