THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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ABSTRACT

This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls

TABLE OF CONTENT

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGMENT V

ABSTRACT VI

TABLE OF CONTENT VII

CHAPTER ONE INTRODUCTION

1.1 THE HISTORY OF NIGERIAN AIRWAYS 7

1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8

1.3 STATEMENT OF RESEARCH PROBLEM 10

1.4 OBJECTIVES OF THE STUDY 12

1.5 SIGNIFICANCE OF THE STUDY 13

1.6 RESEARCH QUESTIONS 14

1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15

1.8 DEFINITION OF TERMS –CONCEPTUAL 16

1.9 DEFINITION OF TERMS OPERATIONAL 17

1.10 ASSUMPTION 18

1.11 LIMITATIONS OF THE STUDY 18

CHAPTER TWO

2.1 THE ORIGIN AND CONCEPT OF

PUBLIC RELATIONS 20

2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20

2.3 CORPORATE PUBLICS 24

2.4 CORPORATE IMAGE 31

2.5 SOCIAL RESPONSIBILITY 34

2.6 THE PUBLIC RELATIONS PRACTITIONER 38

2.7 SUMMARY OF LITERATURE REVIEW 40

CHAPTER THREE

3.1 RESEARCH METHOD 43

3.2 RESEARCH DESIGN 43

3.3 POPULATION AND SAMPLE 44

3.4 MEASURING INSTRUMENT 44

3.5 ANALYSIS 46

CHAPTER FOUR 47

CHAPTER FIVE

5.1 SUMMARY 62

5.2 RECOMMENDATIONS 63

5.3 CONCLUSION 65

BIBLIOGRAPHY 67

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THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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