INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM

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ABSTRACT

This project is based on the theoretical and practical study of the media ownership on professionalism.

In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership that is, the type of ownership that is geared towards attaining professionalism in media operations.

Professionalism in media operation could be achieved by properly training and motivating media practitioners. The ownership pattern of our media goes a long way in determining the rate of professionalism in media operation. Different chapter of this talks more on this topic.

In summary, media ownership i.e. government or private could be of help in boosting the rate of professionalism by setting out media polices and ethics that will guide the journalists or media practitioners in their duties.

TABLE OF CONTENTS

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ABSTRACT V

ACKNOWLEDGEMENT VII

TABLE OF CONTENTS VIII

CHAPTER ONE

INTRODUCTION 1

1.1 BACKGROUND OF THE STUDY 1

1.2 STATEMENT OF THE RESEARCH PROBLEM 6

1.3 OBJECTIVES OF THE STUDY 7

1.4 RESEARCH QUESTION 7

1.5 RESEARCH HYPOTHESES 8

1.6 CONCEPTUAL AND OPERATIONAL DEFINITION10

1.7 ASSUMPTIONS 11

1.8 LIMITATION OF THE STUDY 12

CHAPTER TWO

REVIEW OF THE LITERATURE 14

2.1 SOURCES OF LITERAATURE 14

2.2 SUMMARY OF LITERATURE REVIEW 20

CHAPTER THREE

METHODOLOGY 22

3.1 RESEARCH METHOD 22

3.2 RESEARCH DESIGN 23

3.3 RESEARCH SAMPLE 23

3.4 MEASURING INSTRUMENT 23

3.5 DATA COLLECTION 23

3.6 DATA ANALYSIS 23

3.7 EXPECTED RESULTS 25

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1 DATA ANYALYSIS 26

4.2 DATA ANALYSIS 26

4.3 RESULTS 33

CHAPTER FIVE

SUMMARY RECOMMENDATIONS

5.1 SUMMARY 38

5.2 RECOMMENDATIONS 39

REFERENCE 47

APPENDIX

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INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM

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