THE EFFECT OF PUBLIC RELATIONS ON CONSUMER RELATIONS (A CASE STUDY OF PHCN, ENUGU)

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ABSTRACT

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The study set out further to know how the various Power Holding Company of Nigeria, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researches and hypothesis out of which three received support while one did not receive support. Moreover, the history of Power Holding Company of Nigeria Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Power Holding Company of Nigeria Enugu.

TABLE OF CONTENT

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents vii

Chapter One

Introduction

1.1 Background of the study 1

1.2 The Origin of Power Holding Company of Nigeria 10

1.3 Statement of Research Problem 12

1.4 Objectives of the study 14

1.5 Research Questions 16

1.6 Research Hypothesis 17

1.7 Significance of the study 18

1.8 Conceptual and Operational Definitions 19

1.9 Assumptions 22

1.10 Limitation of the study 23

CHAPTER TWO:

LITERATURE REVIEW

The Origin and Concept of Public Relations 24

2.0 The place of public relation in an organization 28

2.1 Corporate Public 32

2.2 Corporate Image 35

2.3 Social Responsibility 38

2.4 The Public Relation Practitioners 42

2.5 Summary of Literature Review 45

CHAPTER THREE:

RESEARCH DESIGN AND METHODOLOGY

3.1 Research Design 48

3.2 Population and Sample 49

3.3 Measuring Instrument 50

3.4 Method of Data Analysis 50

CHAPTER FOUR:

DATA AND PRESENTATION

4.1 Data Analysis and Interpretation 52

4.2 Tests of Hypothesis and Interpretations 56

4.3 Test of Hypothesis and Interpretation 64

CHAPTER FIVE:

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

5.1 Summary of Findings 66

5.2 Conclusion 70

5.3 Recommendations 72

Bibliography

Appendix

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THE EFFECT OF PUBLIC RELATIONS ON CONSUMER RELATIONS (A CASE STUDY OF PHCN, ENUGU)

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