PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY. (A CASE STUDY OF CONSTRUCTION INDUSTRY IN ENUGU STATE)

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ABSTRACT

There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research. In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated. More so, the industry as a corporate body has an image to protect thus the need for an effective public relation unit in an industry.

I have my case study as construction industry in Enugu state.

The structure of the material is family simple. I have five chapters in this project. Chapter one deals with the introductory aspect of the research work, chapter two deals with the review of literature, which explains the functions and importance of public relation unit in an industry. Chapter three is all about the research methodology, chapter four is the analysis and interpretation of data while chapter five deals with the conclusion and recommendations for further study.

TABLE OF CONTENT

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VII

TABLE OF CONTENT IX

CHAPTER ONE

1.0 INTRODUCTION 1

1.1 BACKGROUND OF STUDY 1

1.2 STATEMENT OF RESEARCH PROBLEM 3

1.3 OBJECTIVE OF STUDY 4

1.4 SIGNIFICANCE OF STUDY 5

1.5 RESEARCH QUESTIONS 6

1.6 FORMULATION OF HYPOTHESIS 7

1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS8

1.8 ASSUMPTIONS 9

1.9 LIMITATIONS OF STUDY 9

CHAPTER TWO

2.0 REVIEW OF RELATED LITERATURE; 11

2.1 SOURCES OF LITERATURE REVIEW 11

2.2 THE REVIEW 11

2.3 SUMMARY OF LITERATURE REVIEW. 12

CHAPTER THREE

3.0 RESEARCH METHODOLOGY 22

3.1 RESEARCH METHOD 24

3.2 RESEARCH DESIGN 25

3.3 RESEARCH SAMPLE 25

3.4 DATA COLLECTION AND ANALYSIS 26

3.5 EXPECTED RESULT 26

CHAPTER FOUR

4.0 ANALYSIS OF DATA/INTERPRETATION; 28

4.1 INTERPRETATION OF DATA 28

4.2 CONFIRMATION OF HYPOTHESIS 31

CHAPTER FIVE

5.0 SUMMARY OF FINDINGS AND RECOMMENDATIONS FOR FURTHER STUDY; 32

5.1 SUMMARY OF FINDINGS 32

5.2 CONCLUSION. 33

5.3 RECOMMENDATIONS. 35

BIBLIOGRAPHY 36

APPENDIX/QUESTIONNAIRE 38

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PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY. (A CASE STUDY OF CONSTRUCTION INDUSTRY IN ENUGU STATE)

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