MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

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ABSTRACT

This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study.

This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulation of hypotheses, theoretical framework, limitation of the study.

Chapter two highlights the literature review which is other peoples view on the subject matter, the study will attempt to strike a balance between observation and theoretical concepts and feeling of people about government policies.

Chapter three deals with the areas covered by the study and the method employed in the analysis of the data that was collected through research questionnaire, design, selection of sample size, sources of research materials, the research instruments and treatment of data.

Chapter four analysed the collected data and presented them in a simple form as to enhance proper understanding and provide correct statistical testing for the postulated hypotheses in the study using the chi-square.

Chapter five brought together the summary of findings, incorporating the observed data to make recommendations on how to apply government policies for the success of the mass media.

Recommendations are therefore made for every public/mass establishment to appreciate and recognize the need for mass media activities as this will help to balance information.

Finally, the researcher sincerely hope that this study will contribute invaluable quota in understanding mass media in the promotion of government policies in Nigeria.

TABLE OF CONTENTS

Title page ii

Approval Page iii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents ix

CHAPTER I

1.0 Introduction

1.1 Background of the study 1

1.2 Statement of the Problem 6

1.3 Objective of the study 8

1.4 Significance of The study 10

1.5 Research Questions 11

1.6 Research Hypothesis 12

1.7 Theoretical Frame work 13

1.8 Scope of the study 14

1.9 Limitation of the study 16

1.10 Definition of Terms 17

Reference

CHAPTER II

2.0 Review of Literature 20

2.1 Review of Relevant Literature 20

Reference

CHAPTER THREE

3.0 Research Methodology 29

3.1 Research Design 29

3.2 Area of Study 30

3.3 Population of the study 30

3.4 Research Sample 31

3.5 Sample Technique 33

3.6 Instrument for data collection 35

3.7 Data collection 36

3.8 Method of Data Analysis 37

3.9 Expected Results 37

Reference

CHAPTER FOUR

4.0 Data Presentation and Analysis 39

4.1 Data Presentation 39

4.2 Testing of Hypothesis 47

CHAPTE FIVE

5.0 Discussion, Implication, Recommendations 56

5.1 Summary 56

5.2 Recommendation 59

Bibliography

Appendix

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MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

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