CHALLENGES OF PERFORMANCE MANAGEMENT FOR NON-MARKETING STAFF IN NIGERIAN BANKS

ABSTRACT
This study focuses on the challenges of Performance management for non-marketing staff in Nigerian banks. The primary purpose of this study is to identify the challenges facing this non-marketing staffs. The need for performance management in Nigerian banks cannot be over-emphasized because it is a traditional approach to evaluating the staff performance. Data collected were analyzed in tables with simple percentage.
One hundred and eighty (180) questionnaires were distributed to selected non marketing staffs of Nigerian banks and one hundred and sixty nine (169) was retrieved. Findings revealed that Non-marketing staff of Nigerian banks faces various challenges as a result of performance management. It then concludes that Nigerian banks should devise means of curbing these challenges so that the daily operations of the banks will not be affected.

1. INTRODUCTION

BACKGROUND TO THE STUDY

OBJECTIVES OF THE STUDY

RESEARCH QUESTIONS

2. REVIEW OF RELATED LITERATURE

THE NATURE OF THE NIGERIAN BANKING SYSTEM TODAY

THE RELATIONSHIP BETWEEN MARKETING AND NON-MARKETING STAFFS OF NIGERIAN BANKS.

CHALLENGES OF PERFORMANCE MANAGEMENT AMONG STAFFS OF NIGERIAN BANKS.

3. RESEARCH METHODS

POPULATION

SAMPLE SIZE

4. FINDINGS AND RESULTS..

SECTION A

DISTRIBUTION OF RESPONSE ON PERSONAL DATA OF THE RESPONDENTS.

TESTING OF HYPOTHESIS

RECOMMENDATIONS

CONCLUSION

REFERENCES

KEYWORDS:
Performance Management, Performance Appraisal, Bank Marketing staff, Non Marketing staff, Nigerian Banking industry.

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APA

KKlHGVu5c0006f466da44.06103472, X. (2018). CHALLENGES OF PERFORMANCE MANAGEMENT FOR NON-MARKETING STAFF IN NIGERIAN BANKS. Afribary. Retrieved from https://beta.afribary.com/works/challenges-of-performance-management-for-non-marketing-staff-in-nigerian-banks-6323

MLA 8th

KKlHGVu5c0006f466da44.06103472, XPcMqSr5c0006f4662c63.62205403 "CHALLENGES OF PERFORMANCE MANAGEMENT FOR NON-MARKETING STAFF IN NIGERIAN BANKS" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/challenges-of-performance-management-for-non-marketing-staff-in-nigerian-banks-6323. Accessed 24 Apr. 2025.

MLA7

KKlHGVu5c0006f466da44.06103472, XPcMqSr5c0006f4662c63.62205403 . "CHALLENGES OF PERFORMANCE MANAGEMENT FOR NON-MARKETING STAFF IN NIGERIAN BANKS". Afribary, Afribary, 29 Jan. 2018. Web. 24 Apr. 2025. < https://beta.afribary.com/works/challenges-of-performance-management-for-non-marketing-staff-in-nigerian-banks-6323 >.

Chicago

KKlHGVu5c0006f466da44.06103472, XPcMqSr5c0006f4662c63.62205403 . "CHALLENGES OF PERFORMANCE MANAGEMENT FOR NON-MARKETING STAFF IN NIGERIAN BANKS" Afribary (2018). Accessed April 24, 2025. https://beta.afribary.com/works/challenges-of-performance-management-for-non-marketing-staff-in-nigerian-banks-6323

CHALLENGES OF PERFORMANCE MANAGEMENT FOR NON-MARKETING STAFF IN NIGERIAN BANKS

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