ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

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ABSTRACT

The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote for their preferred candidates. More so, many political parties were in the habit of threatening voters to allow them vote during the election. Questionnaires were administered to the relevant population samples. Audience were interviewed and data were collected, analysed and interpreted. The analysis used was based on percentage. Data collected were tabulated. Conclusion and recommendation were based on the data collected. Finally, it was inferred from the analysis that electoral commission should embark on more voters education and to enlighten the populace about the punishment that await election offenders. Again, election officials should encourage its official`ls to remain incorruptible, dutiful and desist from accepting bribe.

TABLE OF CONTENTS

TITLE PAGE ii

APPROVAL PAGE iii

DEDICATION iv

ACKNOWLEDGEMENT v

TABLE OF CONTENTS vii

ABSTRACT xii

CHAPTER I

1.0 INTRODUCTION 1

1.1BACKGROUND OF THE STUDY 1

1.2 STATEMENT OF THE PROBLEM 6

1.3 OBJECTIVE OF THE STUDY 8

1.4 RESEARCH QUESTION 9

1.5 RESEARCH HYPOTHESIS` 11

1.6 SCOPE OF THE STUDY 13

1.7 SIGNIFICANCE OF THE STUDY 14

1.8 DEFINITION OF TERMS 16

CHAPTER II

2.0 LITERATURE REVIEW

2.1 SOURCES OF REVIEW 17

2.2 THE REVIEW 17

2.3 SUMMARY OF THE REVIEW 39

CHAPTER THREE

3.0 METHODOLOGY 40

3.1 RESEARCH DESIGN 40

3.2 AREA OF STUDY 41

3.3 POPULATION FOR THE STUDY 41

3.4 SAMPLE AND SAMPLING TECHNIQUE 42

3.5 INSTRUMENT FOR DATA COLLECTION 43

3.6 VALIDATION OF THE INSTRUMENT 43

3.7 RELIABILITY OF THE RESEARCH INSTRUMENT 44

3.8 METHOD OF DATA COLLECTION 45

3.9 METHOD OF DATA ANALYSIS 46

3.10 EXPECTED RESULTS 47

CHAPTER IV

4.0 DATA PRESENTATION AND ANALYSIS 48

4.0 DATA PRESENTATION 48

CHAPTER FIVE

5.0 DISCUSSION AND CONCLUSION OF RESULTS

5.1DISCUSSION OF FINDINGS 65

5.2 CONCLUSION OF THE STUDY 69

5.3 RECOMMENDATION 71

5.4 IMPLICATION OF THE FINDINGS 73

5.5 SUGGESTIONS FOR FURTHER RESEARCH 74

5.6 LIMITATIONS OF THE STUDY 75

BIBLIOGRAPHY

APPENDICES

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ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

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