AN ASSESSMENT OF THE ROLE OF DEVELOPMENT COMMUNICATION IN RURAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF OHAOZARA LOCAL GOVERNMENT AREA IN EBONYI STATE)

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ABSTRACT

The study is a critical assessment of the role of development communication is rural development. Notwithstanding the various variables that assist in rural development, the development communication is still the epitome for rural development. However, both primary and secondary data was used in gathering information for the study: the secondary data come as a review of documented materials, while the primary data obtained with the help of questionnaire and oral interview, be administered to the ruralities with the help of the researcher, who will help the uneducated ones to fill in the boxes by explaining the questions to them. A total number of 394 questionnaires were distributed precisely to the residents of Ohaozara community. The data collected was tabulated and analyzed using percentages. The three hypothesis formulated was tested using chi-square method respectively. The findings of the study show among others that development communication is a tool for an effective rural development from the findings. The researchers recommended that other variables should be used in conjunction with development communication which people are familiar with; this will makes participatory communication to enhance rural development and the society at large.

TABLE OF CONTENTS

Title page ii

Approval Page iii

Dedication iv

Acknowledgements v

Table of Contents vi

Abstract ix

CHAPTER ONE:

INTRODUCTION

1.1 Background of the study 1

1.2 Statement of the problems 12

1.3 Objectives of the study 14

1.4 Research Questions 14

1.5 Research Hypotheses 15

1.6 Significance of the Study 16

1.7 Theoretical Framework 17

1.8 Scope of the study 19

1.9 Limitation of the study 20

1.10 Definition of Terms 21

References

CHAPTER TWO:

REVIEW OF RELATED LITERATURE

2.1 Sources of Literature 25

2.2 Review of Relevant Literature 29

2.3 Summary of Literature 36

CHAPTER THREE:

RESEARCH DESIGN AND METHODOLOGY

3.0 Research Method 38

3.1 Research Design 38

3.2 Area of the Study 40

3.3 Research Population 40

3.4 Sample and Sampling Techniques 41

3.5 Instrument of Data Collection 44

3.6 Validity of the Instrument 44

3.7 Method of Data Collection 45

3.8 Method of Data Analysis 46

3.9 Expected Results 48

References

CHAPTER FOUR:

DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1 Data Presentation and Analysis 49

4.3 Testing of Research Hypothesis 61

4.3 Discussion of Findings 69

CHAPTER FIVE:

SUMMARY, CONCLUSION, AND RECOMMENDATIONS,

5.1 Summary 71

5.2 Conclusion 72

5.3 Recommendations 75

Bibliography

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AN ASSESSMENT OF THE ROLE OF DEVELOPMENT COMMUNICATION IN RURAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF OHAOZARA LOCAL GOVERNMENT AREA IN EBONYI STATE)

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