A COMPARATIVE STUDY OF NEWSPAPER READERSHIP AMONGST YOUTHS IN ENUGU URBAN (A STUDY OF YOUTHS IN ENUGU URBAN)

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ABSTRACT

In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content. Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youths. This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s. Finally, the expected results due to the past studies on this topic will be that male youths read both information on national and international news more than female youths read more of entertainment than male youths.

TABLE OF CONTENTS

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vi

Table of contents vii

CHAPTER ONE

Introduction

1.1 Background of the study 1

1.2 Statement of the research problem 6

1.3 Objectives of the study 7

1.4 Significance of the study 9

1.5 Research Question 9

1.6 Research Hypothesis 10

1.7 Theoretical Framework 12

1.8 Definition Of Terms 14

1.9 Assumption 17

1.10 Expected Results 17

1.11 Limitations of the study 18

CHAPTER TWO

Review of the literature

2.1 Literature review 19

2.2 Review Of Relevant Literature 19

2.3 Summary of the Literature Review 31

References

CHAPTER THREE

METHODOLOGY

3.1 Research Method 34

3.2 Research Design 35

3.3 Research Population 35

3.4 Research Sample 36

3.5 Measuring Instrument 38

3.6 Data Collection 38

3.6 Method of Data Analysis 39

3.7 Expected Results 39

CHAPTER FOUR

Data Analysis and Results

4.1 Data analysis 41

4.2 Results 41

4.3 Discussions 43

CHAPTER FIVE

5.1 Summary 58

5.2 Recommendations 58

References

Appendix

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A COMPARATIVE STUDY OF NEWSPAPER READERSHIP AMONGST YOUTHS IN ENUGU URBAN (A STUDY OF YOUTHS IN ENUGU URBAN)

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