1. Introduction 42. Theoretical Framework 2.1. Television Commercials 82.2. Attitude 102.3. Different Types of Commercial Background Music 112.4. Elaboration Likelihood Model and Theory of Musical Fit 123. Problem Statement3.1. Research Question and Sub-Questions 183.2. Purpose and Relevance of the Research 194. Methodology 205. Literature Review and Analysis 5.1. General Consumer Attitudes Towards Television Commercials 215.2. Influence of Background Music in TV Commercial on Consumers’ 23...
ABSTRACTThis project work focused on motivation as a tool for improving workers productivity in an organization. A case study of De- united foods industry Ltd, Idi roko,Ota , Ogun State. 1.0 INTRODUCTIONOrganization primarily is set up to achieve certain aims and objective. Most of them are enhance production, profit ability, public image, and growth in marking share.All this things cannot be achieve without using people. The people must be trained and motivated toward putting in their effor...
ABSTRACTCustomer satisfaction is a fundamental marketing construct in the last three decades.In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones.However,in this present decade,companies have gained better understanding of the importance of customer satisfaction (especially service producing companies) and adopted it as a high priority operational goal.This study aimed at investigating the over...
INTRODUCTIONToday’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which used to take years, may now take place in a few short months. As the pace of change accelerates it become more difficult to maintain stable re...
