Social & Management Sciences

Research Papers/Topics Social & Management Sciences

EVALUATION OF THE IMPACT OF ADVERTISING VOLUME OF SALES (A CASE STUDY OF AMA BREWERIES Plc. NINTH MILE CORNER, ENUGU.)

.INTRODUCTION:The essence of embarking on this research is to examine and determine the competence of advertising in influencing the volume of sales with respect to products of Ama Breweries Plc. Ninth Mile Corner, Enugu which is the case study of this research work.In the light of conducting this study many efficient methods and solutions would be derived which will show how advertising assist a lot in sales promotion.In carrying out and fully completing this study, various techniques and st...

PUBLIC POLICY IMPLEMENTATION

INTRODUCTIONDefinition of Public Policy Implementation:What is Policy Implementation?•    Represents the stage where government executes an adopted policy as specified by the legislation or policy action. •    At this stage, various government agnecies and departments, repsonsible for the respective area of policy, are formally made responsible for implementation. •    Policy implementation is what happens after a bill becomes law. (Theodoulo...

EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDIS AND DROMEDAS LTD)

ABSTRACTThis research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose in...

THE IMPORTANCE OF CO-OPERATIVE DEVELOPMENT TO THE PUBLIC ADMINISTRATION STUDENTS

ABSTRACTThis report provides a comprehensive summary of the basic information on the importance of the course co-operative development to the public administration student. It covers the nature and extent of the use of co-operatives its historical background on its development both in and out of Nigeria and equally show its relevance to the public administration students. The purpose is to make available, in  a single report, the information someone would need to acquire the understandin...

CUSTOMER RELATIONSHIP MANAGEMENT

INTRODUCTION:Customer relationship management aims to increase an organization's sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing. CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A website therefore has to work hard to develop the relationship with customers and demonstrate that their business is valued. A CRM system generally includes some or all of the ...

CAUSES AND IMPLICATION OF BAD DEBT IN NIGERIA COMMERCIAL BANKS

ABSTRACTThe Nigeria Banking sector has witnessed a lot of set back in the last decade. This is as a result of series of huge bad debts which resulted to many banks going into liquidation. Undue mergers and acquisition has taken place in an effort to cope with the challenges of existence and survival as a result of financial distress which is mainly caused by irrecoverable debts.  It is in an effort to mitigate this problem that this research “Causes and Implications of Bad Debts in Nig...

ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS

   ABSTRACTThis project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most important of all, it is looked upon to generate the revenue needed to help us tide our current economic crises. It is against this back...

ASSESSMENT OF INTERNAL CONTROL SYSTEM IN GOVERNMENT ESTABLISHMENT. (A CASE STUDY OF UNTH, ENUGU)

ABSTRACTThe primary objective of this project work is to discern the impact of internal control system assessment in government establishment using university of Nigeria Teaching Hospital, Enugu as a case study.  Many people think of internal control system as a highly technical field which can be understood only by professional Auditors.  Actually nearly every establishment practices internal control in one form or another on an almost daily bases.However, internal control system t...

A STUDY ON THE WASTE MANAGEMENT STRATEGIES OF GLAXO SMITHLINE (GSK) NIGERIA PLC)

ABSTRACTThis study was undertaken to identify and evaluate the waste reduction management strategies in Glaxo Simithline (GSK) Nigeria Plc, Lagos.     In generating total need to achieve the objective of the study, the researcher consulted many textbook, journals, periodicals and paper work. These were renewed and deductions and additions were made appropriately. The study was also conducted by using primary and secondary sources of data collection as well as percentage an...

THE CAUSES AND EFFECTS OF LIQUIDITY PROBLEM ON THE NIGERIA BANKING INDUSTRY.

ABSTRACTThis research project is a very crucial study for the Nigeria Banking Industry. The research work is aimed at identifying the causes of liquidity problems in the Nigerian Banking Sector. By this concept, factors militating against Bank liquidity as well as measure to remedy such factors are also identified.To solve the research problem secondary source of data was extensively used by the research that in the review of related materials by prominent writers and authors. This helped imm...

AN EVALUATION OF BUDGETS AND BUDGETARY CONTROL SYSTEMS IN MEDIUM SCALE INDUSTRIES

ABSTRACTIn carrying out the research it has been known to the researcher the reason of some of the problems faced by some medium scale industry and it was realized that the English adage that say “If you fail to plan, you plan to fail” is having effect on many of these industries with this the research was able to come up with something useful not only to the medium scale industry but also to any organization whether profit earning organization or non-profit earning organization.In achiev...

TAX AS A MEANS OF INCOME REDISTRIBUTION IN NIGERIA

ABSTRACT Tax as a means of income redistribution in Nigeria according to the universal library in volume seven said that income redistribution is the proportion of the national income going to w age earners it shows the individual differences in the accrued income.Tax enables us to know the taxable income due to us this study is mainly carried out to determine if or not we are over charged or not and to ascertain the effect of taxation as a means of redistribution in Nigeria. It e...

THE ROLE OF INSURANCE COMPANIES IN NIGERIA ECONOMIC DEVELOPMENT.

ABSTRACTThis project is the role of insurance companies in Nigeria economic development. The insurance industry, from all indication plays a vital role in Nigeria economic development as well as in the problem of risk management in Nigeria. It is very obvious that the majority of the public who are ignorant of the contributions made by the insurance industry have more faith in the banking and other financial institution but these people forget the fact that the banking institution acknowledge...

AN OVERVIEW OF THE RISKS ASSOCIATED WITH BANK LENDING IN THE BANKING SECTOR

ABSTRACT An overview of risk associated with bank loading in the banking sector is a topic Chosen from the financial field. The purpose of this research work is to identify the factors and effect of risk in the financial institutions with special reference to banks.This research work will expose us to:1.    Find out the extent to which risk of lending constituted major problems.2.    find out the extent to which risk is associated with lending in the banking...

A CRITICAL ANALYSIS OF THE USE OF FINANCIAL REPORT IN ASSESSING BANK PERFORMANCE. (A CASE STUDY UNION BANK OF NIGERIA PLC)

ABSTRACTThe purpose of this study was to examine banks, on investments and performance appraisal. It was also to ascertain the problems of using financial reports to access performance of banks and finally to determine 17 there’s a relationship between financial reporting and performance evaluation of a bank.The inductive research method was adopted and the statistical analysts, particularly the chi-square and t-distribution test were used in the analysis of the data collected from the bank...


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