ABSTRACTThis work is study of RADIO LISTENING HABITS OF NIGERIA FEMALE STUDENT (A case study federal polytechnic, Oko). This research employs oral interview as well as questionnaire for data collection it established the use of Radio by examining how female student reacts to different communication behaviour. This research equal offer useful suggestion on how radio produces of programme will appeal to female student of higher constitution with its case study as Federal Polytechnic, Oko.TABLE ...
ABSTRACTThe evolution of the internet had great impact on the world. it was through the instrumentally of the internet and other advancement in information and communication technology (ICT),that the world has been reduced to global village. Consequently, everything in the world has been greatly affected the media not being an exception, but more than any other field of human endeavor, the impact of the internet has felt more on the mass media. Mass media existed specifically to inform, educa...
ABSTRACTThis study was design to look into the effectiveness of film in rural areas, the researcher focus on a typical rural area, Isu local Government Area in Imo state, communication and communication media are important constituent of development process, but more important for those whose immediate concern is the promoting and acerbating change and development in the society. It is factual that the mass media could provide essential support to the development programmes a vital two way li...
ABSTRACTFirst and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank in Anambra state. The major aim of research work is to thorough scrutinize whom public relation department help in educating the public on nee...
ABSTRACTIn this research project, the survey methods was used. The questionnaire is also a great tool for data collection in this research project. This project examines how the press in its effectiveness can act as an agent of social mobilization with particular reference the National Orientation agency in Okigwe Local Government Area of Imo State. This work brought about some problems and how to tackle such problems, suggestions were preferred on how to use the press effectively to achi...
ABSTRACTThis project is aimed at establishing or reputing the general feeling that Abs is subservient to the government of the day and finding out if news items that are anti-government one can bored and whether the audience that perceive their news programmes objective and indepth in its approach. It is also aimed at finding out the disparity between the local and urban coverage whether there is a free flow of information from rural to urban entries and vice-versa and if there is a rapport b...
AbstractThe study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of consumers in Warri metropolis towards Omo detergent television commercials? What appeals to consumers of Omo detergent in television commercials o...
ABSTRACTThe researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006 Census Report. The researcher framed five research questionnaires as research instrument to gathe...
ABSTRACTThe role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a government firm.Accordingly, customer satisfaction has to do with serving the customers in a most respectable and satisfying ...
ABSTRACTThis study was undertaken to find out Enugu Residents Perception of New Media as a means of Communication. In this research work, some research questions were raised which included, if Enugu residents see media as a means of communication; what purpose do they use new media for; how credible is the new media and if new media is seen as an agent of social change. The study used the questionnaire to collect primary data, while secondary data was sourced from textbooks, journals, magazin...
ABSTRACT This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is umiled because of some factors that militate against its f...
ABSTRACTThe study assesses the effect of Boko Haram incessant attacks and crisis on the development of Nigeria. The terrorizing effect of the activities of the fundamentalist sect, Boko Haram on the socio-economic condition of the country has become so devastating that some financial institutions, companies and other business ventures have closed down in many areas, thereby causing relocation of non-indigenes and indigenes alike to other states. It is based on the above that this paper seeks ...
ABSTRACTThe various literature studies intended to stress the mass media role in the National Development which reflects in the area of democracy political leadership.In this study the researcher decided to draw home the truism that without a national political consciousness and viable political participation resulting in good leadership; there could be no genuine national development.The mass media as the fourth estate of government had been assigned the various...
Abstract:This paper is the first in a series. The series will examine the origins of this educational genre: academia involving adults as students. By examining its definitive history and philosophy, its early changes, evolution, and transitional periods, we can better understand the social incubus that has led to its current role. The area of investigation will be limited to parts of Europe and the United States, since this where, a century later, the emergence of Adult Ed...
ABSTRACTThis study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television.The research method that was used is Survey ...