Mass Communication Research Papers/Topics

THE ROLE OF RADIO IN MOBILIZING NIGERIAN WOMEN INTO POLITICS

ABSTRACTThe main trust of this study is to find out the role of radio in mobilizing Nigerian women in politics. This is studied in relation to other media of communication.We became interested in this project since 4th March, 2004, when some of us listened to the review on the international women’s day on COSMO FM with the title “Nigerian Women Since 1985”. There were so many women liberation that spoke especially on the role women play in the socio-economic and political development of...

THE ROLES OF THE MEDIA ININFLUENCING ENUGU STATE GOVERNMENT POLICIES DURING GOVERNOR CHIME’S GOVERNMENT FROM 2007-2011

ABSTRACTThis study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated for the study and a sample size of 400 was randomly selected as the representation of the population, which were administered of the questionnaire that...

THE USE OF AUDIO-VISUAL TECHNOLOGY IN SCHOOL LIBRARIES AND STUDENTS’ ACADEMIC PERFORMANCE: A CASE STUDY OF INTERNATIONAL EARLY LEARNING CENTER/DOROTHY INTERNATIONAL SECONDARY SCHOOL, ABA.

ABSTRACTThe age of digitalization and globalization has given unprecedented impetus to the development audio-visual technology. Audio-visual instructions in schools have therefore continued to accelerate students’ understanding and appreciation of learning.The value of audio- visual media is further underscored by their positive impact in school libraries, the libraries positive influence of the academic performance of students and the enhancement of teacher’s performance. Libraries are n...

PUBLIC PERCEPTION OF THE ADVERTISING OF GSM PRODUCTS (MTN/ZAIN) (A CASE STUDY OF ONITSHA COMMUNITY)

ABSTRACTThis is a public perception of the advertising of G.S.M product (MTN)/ZAIN).  A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products.  To enable some GSM business organization know how consumer feel about their products.  It will further evaluate the impact of advertising in the sales of GSM products.  And finally to correct the negative impression some people are having about...

THE EFFECTS OF TOBACCO ADVERTISING ON STUDENT OF TERTIARY INSTITUTION IN NIGERIA (A STUDY OF ESUT STUDENTS)

ABSTRACTThe increasing rate of teenage smokers in Nigeria and probably the world over has introduced both social and economic problems in the society.  Most people are of the view that advertisement has contributed immensely to this trend. Our problem therefore is to evaluate “the effects of Tobacoo advertising on student of tertiary institution in Nigeria using a ESUT students as the study. Consequently, there must be a relationship between the adverts messages of tobacco manufactures...

MEDIA COVERAGE OF 2003 ELECTION (A CRITICAL ANALYSIS OF AUDIENCE PERCEPTION)

INTRODUCTION1.1 BACKGROUND OF THE STUDYThe much-touted 2003 elections now belong to the past.  Nigeria did not break in pieces, at least, literally.  However, like every other significant event in a nation’s history, the 2003 general elections is just still present.  It left in its trail unrestrained outbursts, tantrums, violence, condemnations as well as commendations.  All the major actions had something to say – the aspirants, the political parties, the elections ob...

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

ABSTRACTThe study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allo...

MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

ABSTRACTThis study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study.This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulatio...

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

ABSTRACTThe study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allo...

EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

INTRODUCTIONThe reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also the creams of customers.For banks the need as more pronounced especially when they are faced with what we call institution and inter bank competition,...

EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV/AIDS MENACE IN NIGERIA

BACKGROUND OF THE STUDY The media as had been established can provide for audience members information on Varity of issue.  By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying  reflection of the real society ie if sexual promiscuity is  regularly portrayed as widely practices and accepted in this sense, the viewers  may accept such definition as nor...

MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

ABSTRACTThis study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study.This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulatio...

IMPACT OF DRUG TRAFFICKING AND ABUSE IN OUR NATIONS IMAGE

PROPOSALI choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned.  The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the entire world for the rest of this millennium and beyond. The phenomenon is a problem for youths everywhere nowadays, parents, teachers and nei...

THE NEED FOR PUBLIC RELATION IN NATIONAL DEVELOPMENT

PREFACEThe aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.INTRODUCTION Public relation is the practice of managing the flow of information between an individual or an organization and the ...

THE NEGATIVE IMPACT OF INTERNET IN THE LIVES OF NIGERIAN YOUTHS (A STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

ABSTRACTTechnology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institution use internet for their project writing./ t his study will also present the ways students of tertiary institution access the internet during their research project writing and their trends in literature review using the internet.  The main objectives of this study ...


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