ABSTRACT
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 font-family:" times="" new="" roman",serif"="">This study examined the causes of the reduction in the enrolment of business education in Senior High Schools in the Cape Coast Metropolis. The descriptive survey research design was used in this study. In all, 127 business students from three schools formed the sample size for the study. The instruments used to collect data were questionnaires. 
The study revealed that parents’ expectations for their wards, their occupation, perceptions about business studies, educational level and income level are factors that influence students’ choice of business studies as a course of study. In addition, it was discovered that students’ perceptions about business as a course of study also influence the choice of business as a course of study. It was revealed that students perceive business studies as a course which is not too boring, it is not meant for mathematically inclined students, relates to daily life activities and is not difficult to pass, and the subject is not reserved only for males. Lastly, it was discovered that career choices factors such as; the
existence of wider choice of attractive 
 text1">careers in the world, poor labour conditions for business studies products, low job availability for business studies products and low earnings for business studies products are factors inhibiting students from pursuing business as a course of study. It is recommended that the various companies or organizations should provide better conditions of service.
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TABLE OF CONTENTS justify;text-indent:0in">
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DECLARATION                                                                    ii justify;text-indent:0in">
ABSTRACT                                                                               iii  justify;text-indent:0in">
ACKNOWLEDGEMENTS                                                                   iv  justify;text-indent:0in">
DEDICATION                                                                                  v  justify;text-indent:0in">
LIST OF TABLES ix justify;text-indent:0in">
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CHAPTER ONE: INTRODUCTION 1   justify;text-indent:0in">
Background to the Study                          1                                                   justify;text-indent:0in">
Statement of the Problem   3  justify;text-indent:0in">
Purposes of the Study                     5                                                             justify;text-indent:0in">
Research Questions                                5                                                      justify;text-indent:0in">
Significance of the Study                                    6                                         justify;text-indent:0in">
Delimitation of the Study                                        6                                      justify;text-indent:0in">
Limitations of the Study                                   7                                           justify;text-indent:0in">
Organisation of the Study                                        7                   justify;text-indent:0in">
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CHAPTER TWO: LITERATUREREVIEW 9 justify;text-indent:0in">
Introduction 9 justify;text-indent:0in">
Conceptual Review    9 justify;text-indent:0in">
History of business education   9 justify;text-indent:0in">
Parental factors causing reduction in the enrolment of business  justify;text-indent:0in">
education   10 justify;text-indent:0in">
Students perceptions about business as factors causing reduction in  justify;text-indent:0in">
theenrolment of business education  12 justify;text-indent:0in">
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Career choice factors causing reduction in the enrolment of business  justify;text-indent:0in">
education    13                justify;text-indent:0in">
Empirical Review  15 justify;text-indent:0in">
Parental factors causing reduction in the enrolment of business education 15 justify;text-indent:0in">
Students perceptions about business as factors causing reduction in the justify;text-indent:0in">
enrolment of business education  18 justify;text-indent:0in">
Career choice factors causing reduction in the enrolment of business  justify;text-indent:0in">
education          20           justify;text-indent:0in">
Chapter Summary                      23                                                                                              justify;text-indent:0in">
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CHAPTER THREE: RESEARCH METHODS   justify;text-indent:0in">
Research Design                                 25                                                           justify;text-indent:0in">
Population                                    26                                                                 justify;text-indent:0in">
Sample and Sampling Technique                 27                                               justify;text-indent:0in">
Research Instruments                                      28                                              justify;text-indent:0in">
Data Collection Procedure                       29                                                     justify;text-indent:0in">
Data Analysis Procedure                               30                                                                   justify;text-indent:0in">
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CHAPTER FOUR: RESULTS AND DISCUSSION   justify;text-indent:0in">
Introduction                                                              31                                      justify;text-indent:0in">
Background Data of Respondents                              31                                    justify;text-indent:0in">
Research Question One 33 justify;text-indent:0in">
Research Question Two 37 justify;text-indent:0in">
Research Question Three 42       justify;text-indent:0in">
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CHAPTER FIVE:   SUMMARY, CONCLUSIONS AND RECOMMENDATIONS   justify;text-indent:0in">
Overview of the Study  46 justify;text-indent:0in">
Summary          46                                                                                             justify;text-indent:0in">
Key Findings          46                                                                                  justify;text-indent:0in">
Conclusions                        48                                                                           justify;text-indent:0in">
Recommendations   49                                                                                 justify;text-indent:0in">
Suggestions for Further Research        50                                            justify;text-indent:0in">
REFERENCES                           51                                                                              justify;text-indent:0in">
APPENDICES  61 justify;text-indent:0in">
A. Students’ Questionnaire  61                                                          justify;text-indent:0in">
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B. Introductory Letter