The study assessed factors determining consumers’ preference for indigenous and exotic strains of chickens. Questionnaire was administered to 150 respondents in Abeokuta Metropolis. The result showed that 29.65% of the respondents made their preference for indigenous chicken strain based on multiple choices of husbandry practices (feeding, health management, and housing). Preference for indigenous strains based on health grounds was 13.60%, while 10.80% had their preference based on housing...
