The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

ABSTRACT

The study is a descriptive survey designed to examine sales promotion management and organizational performance.

A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.

A test and retest method was used to determine the reliability of the questionnaire items.

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APA

B6Oibsr5c000a87429d54.10284207, 9. (2018). The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State. Afribary. Retrieved from https://beta.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85

MLA 8th

B6Oibsr5c000a87429d54.10284207, 9jnNVAH5c000a8741eca4.08460391 "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85. Accessed 09 Feb. 2026.

MLA7

B6Oibsr5c000a87429d54.10284207, 9jnNVAH5c000a8741eca4.08460391 . "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State". Afribary, Afribary, 29 Jan. 2018. Web. 09 Feb. 2026. < https://beta.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85 >.

Chicago

B6Oibsr5c000a87429d54.10284207, 9jnNVAH5c000a8741eca4.08460391 . "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State" Afribary (2018). Accessed February 09, 2026. https://beta.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85

The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

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