THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

PREFACE

The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.

The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.

The essay work is divided into three (3) chapter. The first chapter is brief introduction of product planning and development in marketing. Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.

The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.

The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.

TABLE OF CONTENTS

Cover - - - - - - - - - - i

Title - - - - - - - - - - ii

Declaration- - - - - - - - - iii

Approval - - - - - - - - - - iv

Dedication - - - - - - - - - v

Acknowledgement- - - - - - - - vi

Preface- - - - - - - - - - viii

CHAPTER ONE

1.0 Introduction- - - - - - - - 1

1.1 Background of the subject matter- - - - - 3

1.2 Significance of the essay- - - - - - 5

1.3 Objective of the essay- - - - - - - 6

1.4 Limitation of the essay- - - - - - 6

1.5 Delimitations of the essay - - - - - - 7

1.6 Definition of terms- - - - - - - 9

CHAPTER TWO – Literature Review

2.0 Introduction - - - - - - - - 11

2.1 Production Definition - - - - - - - 11

2.2 Product Concept.- - - - - - - 13 2.3 The product mix and line- - - - - - 15

2.4 Product level composition - - - - - - 16

2.5 New product development process- - - - 18

2.6 The product life cycle- - - - - - - 22

2.7 Reason for new product failure- - - - - 24

2.8 Product distribution strategy- - - - - - 29

2.9 Product differentiation - - - - - - 32

CHAPTER THREE

Summary, Conclusion & Recommendation

3.0 Introduction - - - - - - - - 35 3.1 Summary- - - - - - - - - 35

3.2 Conclusion- - - - - - - - - 36

3.3 Recommendation- - - - - - - 37

Bibliography

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING. Afribary. Retrieved from https://beta.afribary.com/works/the-process-of-product-planning-and-development-in-marketing-1314

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-process-of-product-planning-and-development-in-marketing-1314. Accessed 14 Feb. 2026.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING". Afribary, Afribary, 29 Jan. 2018. Web. 14 Feb. 2026. < https://beta.afribary.com/works/the-process-of-product-planning-and-development-in-marketing-1314 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING" Afribary (2018). Accessed February 14, 2026. https://beta.afribary.com/works/the-process-of-product-planning-and-development-in-marketing-1314

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

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