THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

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ABSTRACT

The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.

Relevant work relating to this project was reviewed in order to get more information on work to be carried out. Both primary and secondary data was collected in order to get the relevant information on the project work. on the course of he analysis many findings were made which was attributed to be the cause of low customers patronage in the hotel. Among the findings were:

1. The service process of the organization is too long.

2. There is no clear organizational chart.

3. There is no clear organizational chart

4. Staff are not properly motivated in terms of salary.

5. Their promotional tools were not effective

6. staff are not properly trained

7. there is no laid down rules for employment

In order to over come the problems listed above the following recommendation were made:

1. That the management of the organization should establish a pure marketing department and employ qualified marketing personnel in the department.

2. That the management should make their service process to be short by way of standardization and documentation of service process incentive given to customers are adequate.

3. They should ensure that the promotional incentive given to customers are adequate

4. Clear organizational chart should be made so that it will not create confusion on whom to report to.

5. The management should motivate their staff by way of training and paying good salary

6. The organization should make sure that more graduates with reasonable experience are employed into the organization.

In conclusion, it was expected that this project would contribute to more practice of marketing concept in a hotel industry if it is implemented.

TABLE OF CONTENT

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VII

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY 1

STATEMENT OF PROBLEM 5

NEED FOR THE STUDY 6

OBJECTIVE OR PURPOSE OF HE STUDY 6

SCOPE AND LIMITATION OF THE STUDY 8

STATEMENT OF HYPOTHESIS 8

DEFINITION OF TERMS 9

CHAPTER TWO

LITERATURE REVIEW 11

CHAPTER THREE

DESIGN OF THE STUDY 38

POPULATION FOR THE STUDY 38

SAMPLE SIZE 39

RESEARCH INSTRUMENT 40

QUESTIONNAIRE DESIGN 41

DATA COLLECTION 42

CHAPTER FOUR

PRESENTATION, ANALYSIS AND --

INTERPRETATION OF DATA 43

CHAPTER FIVE

SUMMARY OF FINDING 71

CONCLUSION 73

RECOMMENDATION 74

BIBLIOGRAPHY 76

APPENDIX I 79

APPENDIX II 82

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THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

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