THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)

ABSTRACT

This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.

1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com

2. To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study. In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis. The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while censuses were used or the relevant staff management.

The data collected were presented on statistical table, analyzed and interpreted.

The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage. That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their performances.

The researcher wants the coverage of GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.

The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.

TABLE OF CONTENTS

Title Page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents vii

CHAPTER ONE

1.1 Background of the study 1

1.2 Statement of problems 5

1.3 Objectives of the study 7

1.4 Formulation of Hypothesis 8

1.5 Scope of the Study 9

1.6 Significance of the Study 9

1.7 Definition of Terms 10

CHAPTER TWO

2.0 Literature Review 12

2.1 Meaning of Marketing Promotion 12

2.2 An overview of a new products 12

2.3 Objectives of Promotion 15

2.4 Importance of Promotion In Marketing 17

2.5 Component of Marketing Promotion 19

CHAPTER THREE

3.0 Research Design 33

3.1 Sources of data 33

3.2 Area of Study 33

3.3 Population of the study 34

3.4 Method Data Collection 34

3.5 Research Instrument 35

3.6 Determination oaf Sample Size Sampling 35

3.7 Research Instrument Used 37

3.8 Method of Data Analysis 38

CHAPTER FOUR

4.0 Presentation Analysis, and

Interpretation of Data 39

4.1 Presentation and Analysis of data 39

4.2 Testing of Hypothesis 52

CHAPTER FIVE

5.0 Summary of findings, Recommendation and Conclusion

5.1 Summary of Findings 67

5.2 Recommendations 69

5.3 Conclusion 70

5.4 Implication of Finding 72

5.5 Suggestion for Further Research 73

5.6 Limitation of the study 74

Reference

Appendix

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APA

ShC49Ph5c0009dd836123.71809855, B. (2018). THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM). Afribary. Retrieved from https://beta.afribary.com/works/the-impact-of-sales-promotion-on-the-marketing-of-new-product-and-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-1671

MLA 8th

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 "THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-impact-of-sales-promotion-on-the-marketing-of-new-product-and-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-1671. Accessed 09 Jun. 2025.

MLA7

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 . "THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)". Afribary, Afribary, 29 Jan. 2018. Web. 09 Jun. 2025. < https://beta.afribary.com/works/the-impact-of-sales-promotion-on-the-marketing-of-new-product-and-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-1671 >.

Chicago

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 . "THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)" Afribary (2018). Accessed June 09, 2025. https://beta.afribary.com/works/the-impact-of-sales-promotion-on-the-marketing-of-new-product-and-services-in-enugu-metropolis-a-case-study-of-globa-ndash-com-1671

THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM)

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