THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU METROPOLIS (A STUDY OF OGBETE MAIN MARKET ENUGU)

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ABSTRACT

The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square techniques was adopted in the testing of hypothesis. the following finding were made, one that there is no distributor enough and some of the problem include marketing research and also that customer have a pleasant view towards the product. It is also discovered that 70% of people like Golden morn while 20% did not agree.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE:

1.1 Introduction

1.2 Statement of problem.

1.3 Objectives of study

1.4 Research question

1.5 Formulation of hypotheses

1.6 Significance of the study

1.7 Scope of the study.

1.8 Definition of terms.

CHAPTER TWO

2.1 Overview of marketing

2.2 The promotional mix

2.3 Overview of marketing

2.4 The promotional mix

2.4.1 Advertising

2.4.2 Personal selling

2.4.3 Publicity to PR

2.4.4 Direct marketing

Event to experiences

2.5 Nature and importance of marketing promotion

2.6 The Promotional objectives

2.7 The impact of Promotion on marketing

CHAPTER THREE

DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY

3.0 Research methodology

3.1 Sources of data

3.2 Population of study

3.3 Determination of sample size

3.4 Sampling technique

3.5 Research instrument used.

3.6 Reliability and validation of research instrument

3.7 Questionnaire allocation and administration

3.8 Method of data treatment and analysis

3.9 Limitation of the study

CHAPTER FOUR

4.0 PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

4.1 Presentation of analysis of data

4.2 Testing of hypothesis.

CHAPTER FIVE

5.0 Summary OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1 Summary of findings.

5.2 Recommendation

5.3 Conclusion

Bibliography

Questionnaire

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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU METROPOLIS (A STUDY OF OGBETE MAIN MARKET ENUGU)

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