THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU

ABSTRACT

This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu.

Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore, media should be ready to accept the dangers posed by news commercialization and such dangers include media questions on objectivity, professionalism, and fairness now being undermined by limited access to news airtime.

The educationist, sociologist, politicians, the Businessmen and even the religions minded are all interested in this debate.

In this research I decided to use survey research method ascertain the validity of various hypothesis formulated.

The result of this research will useful to students of Mass Communication Media experts, government and the society at large.

TABLE OF CONTENTS

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

TABLE OF CONTENTS VIII

CHAPTER ONE

INTRODUCTION 1

1.1 BACKGROUND TO STUDY 1

1.2 STATEMENT OF PROBLEMS 4

1.3 OBJECTIVES OF STUDY 6

1.4 SIGNIFICANCE OF STUDY 7

1.5 RESEARCH QUESTIONS 8

1.6 RESEARCH HYPOTHESIS 9

1.7 CONCEPTUAL AND OPERATIONAL DEFINITION 11

1.8 OPERATIONAL DEFINITION 12

1.9 LIMITATIONS OF STUDY 14

CHAPTER TWO

LITERATURE REVIEW 15

2.1 SOURCES OF LITERATURE 15

2.2 ORIGIN OF COMMERCIALIZATION 15

2.3 SUMMARY OF LITERATURE REVIEW 26

CHAPTER THREE

3.1 RESEARCH METHOD 27

3.2 RESEARCH DESIGN 28

3.3 RESEARCH SAMPLE 28

3.4 MEASURING INSTRUMENT 29

3.5 DATA COLLECTION 30

3.6 METHOD OF DATA ANALYSIS 31

3.7 EXPECTED RESULT 32

CHAPTER FOUR

DATA ANALYSIS AND RESULTS 34

4.1 DATA ANALYSIS 34

4.2 RESULT FINDING 51

4.3 DISCUSSION 54

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY

5.1 SUMMARY 57

5.2 RECOMMENDATION FOR FURTHER STUDIES 60

5.3 CONCLUSION 61

APPENDIX (APPLICATION) 65

QUESTIONNAIRE AND INTERVIEW GUIDE 66

BIBLIOGRAPHY 63

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU. Afribary. Retrieved from https://beta.afribary.com/works/the-impact-of-news-commercialization-on-management-of-broadcast-media-in-nigeria-case-study-of-nigeria-television-authority-nta-enugu-8276

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-impact-of-news-commercialization-on-management-of-broadcast-media-in-nigeria-case-study-of-nigeria-television-authority-nta-enugu-8276. Accessed 25 Apr. 2025.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/the-impact-of-news-commercialization-on-management-of-broadcast-media-in-nigeria-case-study-of-nigeria-television-authority-nta-enugu-8276 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU" Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/the-impact-of-news-commercialization-on-management-of-broadcast-media-in-nigeria-case-study-of-nigeria-television-authority-nta-enugu-8276

THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU

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