THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC

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ABSTRACT

Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.

The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication (promotion) appreciated in enhancing the positive outcome of other marketing variables?

Marketing communication itself is the effort by a firm or company to design and disseminate information about its product existence, features terms and the benefits to the target markets, using different medium.

This study is expected to throw more light on how effective marketing mix (product, price, promotion, place) can help accomplish organisational objectives.

TABLE OF CONTENT

Title Page

Approval

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE: INTRODUCTION

1.1 General Background to the Subject Matter

1.2 Problems Associated with the Subject Matter

1.3 Problems that the Study will be Concerned with

1.4 Definition of Terms

1.5 References

CHAPTER TWO: LITERATURE REVIEW

2.1 The origin of the Subject Area

2.2 School of Thought Within the Subject Area

2.3 The School of Thought Relevant to the Problem of Study

2.4 Different Methods of Studying the Problem

2.5 Summary

2.6 References

CHAPTER THREE: CONCLUSION

3.1 Data Presentation

3.2 Analysis of the Data

3.3 Recommendation

3.4 Conclusion

3.5 References

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THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC

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