THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL)

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ABSTRACT

These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives.

To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.

To appreciate the channel of information flow which will help bridge the communication gab which exist in the rice market in the State.

To evaluate the best possible means or best strategy to be used in making the product (Rice) available in the Urban town and Cities thereby eliminating the problem of price variations.

To recommend based on the findings possible ways of activating the problem effecting rice marketing (pricing and strategies in Enugu State).

TABLE OF CONTENTS

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vii

Table of content viii

CHAPTER ONE

Introduction 1

1.1 Statement of the problem 4

1.2 Objectives of the study 4

1.3 Formulation of the hypothesis 5

1.4 Significance of the study 6

CHAPTER TWO

Literature review 7

2.1 Distribution system in Nigeria 10

2.2 Choosing a channel of distribution 15

2.3 Pricing – meaning and strategy 22

CHAPTER THREE

3.0 research methodology 24

3.1 Sources of the data 25

3.2 Method of investigation 26

3.3 Questionnaire design 26

3.4 Sample 27

3.5 Population size 29

3.6 Validation of instrument 31

CHAPTER FOUR

Presentation and analysis of data 30

4.1 Test of hypothesis 79

CHAPTER FIVE

Summary of findings, recommendation and conclusion. 92

5.1 Summary of Findings 92

5.2 Conclusion 95

5.3 Recommendations 96

Bibliography 100

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THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL)

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