THE EFFECT OF PACKAGING ON SALES OF GOODS

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ABSTRACT

While examining in detail, “The Effect of Packaging on Sales of Goods”. The extended essay style was used and the need for manufacturers to improve the package of their product, so as to aid the differentiation of their product from that of their competitors was emphasized. The reasons for packaging/package with an overview of the element of packaging were looked into to identify the ways firms should embark on decision making of package and to make suggestions and recommendations.

TABLE OF CONTENTS

Title Page i

Declaration ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract viii

Table of Contents ix

CHAPTER ONE

1.0 Introduction 1

1.1 Historical Background of the Study 3

1.2 Objective of the Study 5

1.3 Significance of the Study 6

1.4 Scope of the Study 7

1.5 Limitation of the Study/Delimitation 7

CHAPTER TWO

Literature Review

2.0 Introduction 9

2.1 What is Packaging/Package 9

2.2 Elements of Packaging 15

2.3 Levels of Packaging 19

2.4 Reasons and Benefits of Packaging 20

2.5 Roles and Importance of Packaging 23

2.6 Packaging Decision 28

2.7 Influence of Product Features on Packaging 30

2.8 Packaging Policies 31

CHAPTER TWO

3.1 Summary 33

3.2 Conclusion 34

3.3 Recommendations 35

Bibliography/Reference 38

Appendix

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THE EFFECT OF PACKAGING ON SALES OF GOODS

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