THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC

TABLE OF CONTENTS

APPROVAL PAGE ii

DEDICATION iii

CERTIFICATION iv

ACKNOWLEDGEMENT v

TABLE OF CONTENTS vi

CHAPTER ONE 1

INTRODUCTION 1

1.1 Background to the Study 1

1.2 Statement of the Problem 3

1.3 Objectives of the Study 4

1.4 Research Questions 4

1.5 Significance of the Study 5

1.6 Scope and Limitation of the Study 6

1.7 Research Methodology 6

1.8 Population of the Study 6

1.8.1 Sampling Technique and Sample Size 7

1.9 Sources of Data 7

1.9.1 Research Instruments 8

1.10 Method of Data Analysis 8

CHAPTER TWO 9

LITERATURE REVIEW 9

2.1 Introduction 9

2.2 The Concept of Marketing Strategy 9

2.3 Developing Marketing Strategies and Plan 10

2.4 The Marketing Mix Strategy 11

2.5 Organizational Arrangement for New Product Development 13

2.5.1 Growth Strategy Approach 17

2.5.2 The BCG Growth Share Matrix 18

2.6 Innovation and New Product Development in the Banking Industry 21

2.7 Achieving New Product Success within the Financial Service Industry 21

2.8 Strategies for Marketing of Banking Products 24

2.9 Growth in the Nigerian Banking Industry 25

2.10 Technological Innovations and Competition in Banking Industry 26

2.11 Competitive Advantage and New Product Development 28

2.12 Profitability and New Product 29

2.13 Data Analysis and Presentation 31

CHAPTER THREE 37

Summary, Conclusion and Recommendation 37

3.1 Summary 37

3.2 Conclusion 37

3.3 Recommendations 39

REFERENCES 41

Report Access / View File

Overall Rating

0

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

APA

Fp1ww395c000a16c550d9.03592183, T. (2018). THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC. Afribary. Retrieved from https://beta.afribary.com/works/the-contribution-of-new-product-on-the-growth-and-development-of-commercial-bank-in-nigeria-a-case-study-of-uba-plc-449

MLA 8th

Fp1ww395c000a16c550d9.03592183, TeKGvXm5c000a16c15686.61256250 "THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/the-contribution-of-new-product-on-the-growth-and-development-of-commercial-bank-in-nigeria-a-case-study-of-uba-plc-449. Accessed 24 Apr. 2025.

MLA7

Fp1ww395c000a16c550d9.03592183, TeKGvXm5c000a16c15686.61256250 . "THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC". Afribary, Afribary, 29 Jan. 2018. Web. 24 Apr. 2025. < https://beta.afribary.com/works/the-contribution-of-new-product-on-the-growth-and-development-of-commercial-bank-in-nigeria-a-case-study-of-uba-plc-449 >.

Chicago

Fp1ww395c000a16c550d9.03592183, TeKGvXm5c000a16c15686.61256250 . "THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC" Afribary (2018). Accessed April 24, 2025. https://beta.afribary.com/works/the-contribution-of-new-product-on-the-growth-and-development-of-commercial-bank-in-nigeria-a-case-study-of-uba-plc-449

THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC

0

Document Details

Related Works