PUBLIC RELATIONS AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES: (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC., ENUGU)

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ABSTRACT

The needs for a company to strive to improve its profitability are obvious and varied.

This was as a result on how active their public relations towards their clients.

As a matter of fact, Bank needs public relations as a tool for achieving its objectives.

Perhaps, public relations is relationship with the general public through publicizing those functions of an organization, corporation, church, government military, institution etc. Concerned with informing the public and analyzing these information in an attempt to create favourable public opinion.

However, one major point in this review that is quite clear in Nigeria context is that, bank begin to understand the uses of public relations practices and strategies in improving its profitability because both offices and other categories of staff are involved in act of selling bank services at any time.

Finally, to improve the profitability was the adoption of a sound and well articulated public relations strategies which was directed towards understanding and interpreting customers’ needs and wants offering a maximum of services to satisfy these customers, informing the community on how the services are been offered and the recommendation is that the management should be referred to the public relations department which should not only promptly attain t the matter and should advice the branch managers on the complaints and remedial action to be taken.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF RESEARCH PROBLEM

1.3 OBJECTIVES OF THE STUDY

1.4 SIGNIFICANCE OF THE STUDY

1.5 RESEARCH QUESTION

1.6 HYPOTHESIS FORMULATION

1.7 CONCEPTION AND OPERATION DEFINITION OF TERMS

1.8 ASSUMPTION

1.9 LIMITATION OF STUDY

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 SOURCES OF LITERATURE

2.2 PUBLIC RELATIONS IN BUSINESS ORGANIZATION (BANK)

2.3 PUBLIC RELATIONS OF (UBA)

2.4 SUMMARY OF LITERATURE REVIEW

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 RESEARCH METHOD

3.2 RESEARCH DESIGN

3.3 RESEARCH SAMPLE

3.4 MEASURING INSTRUMENT

3.5 DATA ANALYSIS

3.6 EXPECTED RESULT

CHAPTER FOUR

DATA ANALYSIS AND RESULT

4.1 DATA ANALYSIS

4.2 RESULT

4.3 DISCUSSION

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

5.1 SUMMARY

5.2 RECOMMENDATIONS

REFERENCES

BIBLIOGRAPHY

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PUBLIC RELATIONS AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES: (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC., ENUGU)

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