PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).

ABSTRACT

This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc.

I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities.

Questionnaires and oral interviews were used by the researchers to gather data in the analysis. A total of 126 questionnaires were sent out to respondents comprising of the management staff, the working staff and customers of First Bank of Nigeria Plc. The researcher took note of their responses and this formed the basis of this research. Above all the researcher read and made use of important and reliable books written by authors on Public Relations.

From findings, the researcher was able to observe that the Public Relations unit of F.B.N. is used as a managerial tool and its activities are being used effectively to obtain the bank’s goals and objectives.

Another major discovery is that the bank through the Public Relation Unit has been able to make use of suggestions made by customers to make amendments in the course of its operations.

In ending this work, the researcher has made some recommendations both for the growth of the bank and also for further studies in this area.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION 1

1.1 BACKGROUND OF THE STUDY 1

1.2 STATEMENT OF RESEARCH PROBLEMS 11

1.3 OBJECTIVE OF THE STUDY 13

1.4 SIGNIFICANCE OF THE STUDY 13

1.5 RESEARCH QUESTIONS 16

1.6 RESEARCH HYPOTHESIS 16

1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF VARIABLE 17

1.8 LIMITATIONS OF THE STUDY 22

REFERENCES 24

CHAPTER TWO

2.0 LITERATURE REVIEW 25

2.1 THE HISTORICAL ANTECEDENTS

OF PUBLIC RELATIONS 25

2.2 PUBLIC RELATIONS DEFINED 34

2.3 OPERATIVE PARTS OF THE

ABOVE DEFINITIONS 36

2.4 PUBLIC RELATIONS PROCESS 43

2.5 THE PLACE OF PUBLIC RELATIONS

IN MANAGEMENT 47

2.6 THEORETICAL FRAMEWORK 54

2.7 AGENDA SETTING THEORY 56

REFERENCES 58

CHAPTER THREE

3.0 METHODOLOGY 59

3.1 RESEARCH METHOD 60

3.2 STUDY UNIVERSAL/POPULATION 60

3.3 SAMPLE SIZE 61

3.4 INSTRUMENT OF DATA COLLECTION 62

3.5 METHOD OF DATA ANALYSIS 64

REFERENCES 65

CHAPTER FOUR

4.1 DATA ANALYSIS AND

PRESENTATION OF RESULTS 66

4.2 RESULTS 67

4.3 TESTING OF HYPOTHESIS 74

4.4 MAJOR FINDINGS

CHAPTER FIVE

5.1 SUMMARY AND CONCLUSION 84

5.2 RECOMMENDATIONS 85

BIBLIOGRAPHY 87

APPENDIX

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APA

T0gOSTL5c0005cdc49c47.77861884, Q. (2018). PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).. Afribary. Retrieved from https://beta.afribary.com/works/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541

MLA 8th

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 "PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU)." Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541. Accessed 25 Apr. 2025.

MLA7

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 . "PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541 >.

Chicago

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 . "PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU)." Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541

PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).

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