PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION

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INTRODUCTION

An organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit associations, universities, hospital and other organizations,

They build and maintain positive relationship with the publics. As managers realize the growing importance of good public relations to the success of their organization, they increasingly rely on public relations specialists for advice on the strategies and policies of such programmes.

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION

1.1 STATEMENT OF THE PROBLEM

1.2 OBJECTIVES OF THE STUDY

1.3 STATEMENT OF HYPOTHESIS

1.4 BACKGROUND OF THE STUDY

1.5 BACKGROUD OF THE STUDY

1.6 SCOPE OF THE STUDY

1.7 DEFINITION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

2.0 HISTORY OF PUBLIC RELATION

2.1 DEVELOPMENT OF PUBLIC RELATION IN NIGERIA

2.2 THE CONCEPT OF PUBLIC RELATION

2.3 PRINCIPLES OF PUBLIC RELATION

2.4 PROCESS OF PUBLIC RELATIONS

2.5 WHO IS PUBLIC RELATIONS PRACTITIONER?

2.6 FUNCTION OF A PUBLIC RELATION PRACTITIONER

2.7 PUBLIC RELATION IN BUSINESS

2.8 PROFIT MAXIMIZATION IN A BUSINESS SECTOR

2.9 BUYING MOTIVES AND HABITS OF THE CONSUMERS

2.10 ABOUT MR. BIGG’S RESTAURANT

2.11 THEORETICAL FRAME WORK

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 STUDY DATA

3.2 STUDY POPULATION

3.3 SAMPLE SIZE

3.4 SAMPLING TECHNIQUES

3.5 METHOD OF DATA GATHERING

3.6 METHOD OF DATA ANALYSIS

3.7 METHOD OF DATA DISTRIBUTION

CHAPTER FOUR

4.2 DATA PRESENTATION AND INTERPRETATION

4.2 DISCUSSION FINDINGS

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.0 INTRODUCTION

5.1 SUMMARY

5.2 CONCLUSION

5.3 RECOMMENDATION

BIBLIOGRAPHY

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PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION

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