PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA)

ABSTRACT

The frequent change in the environmental factors and the search for improved means of satisfying the needs and wants, of customers, call for constant product portfolio and dimensions. The discussion therefore underscore the important of product innovation as a means of sustaining growth and survival in the manufacturing industries, with particular reference to tolerance and cosmetics products. This research is intended to generally appraise the product innovation as a tool for achieving excellence in the competitive world. Based on the above purpose some literatures were reviewed to enlighten on the meaning of new product and its roles in innovating which also include the steps necessary for its initiation and adoption. More concise and comprehensive information were gathered through primary and secondary data, which help to elaborated ore on this project topic on the population, determining of sample size and the method of questionnaire distribution. Data collected were analyzed and it was accorded that firms can achieve increase in market share, through effective product innovation strategies. Finally, effective product innovation strategies following recommendation were made that the innovation planning by management must be systematically coordinated and adequate controlled. Again, the product to be introduced must be seen to serve the real things that exist in the lasted of the consumers.

TABLE OF CONTENTS

Title Page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents vii

CHAPTER ONE

INTRODUCTION

1.1 Background of the study 1

1.2 Statement of the problem 5

1.3 Objective of the study 6

1.4 Research Question 7

1.5 Significance of the Study 8

1.6 Scope of the study 9

1.7 Definition of Terms 10

Reference

CHAPTER TWO

LITERATURE REVIEW

2.1 Product and New Production 13

2.2 Meaning of Production Innovation 16

2.3 Stages in the Process of New production 20

2.4 Adoption of Innovation 26

2.5 Product life Cycle 29

2.6 Reason for New Production Development 31

2.7 Importance f Product Innovation 32

2.8 The Role of Product Innovation 37

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

Research Design 40

3.1 Source of Data 40

3.2 Method of Data Collection 41

3.3 Sample Size Determination 41

3.4 Sampling Technique 43

3.5 Research Instrument Used 44

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Data Presentation and Analysis 46

4.2 Testing of Hypothesis 60

Reference

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Summary of Findings 70

5.2 Recommendation 71

5.3 Conclusion 73

Bibliography

Appendix

Questionnaire

Report Access / View File

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA). Afribary. Retrieved from https://beta.afribary.com/works/product-innovation-as-a-tool-for-achieving-business-growth-in-the-manufacturing-industry-a-study-of-unilever-nigeria-plc-aba-876

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/product-innovation-as-a-tool-for-achieving-business-growth-in-the-manufacturing-industry-a-study-of-unilever-nigeria-plc-aba-876. Accessed 28 Apr. 2025.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA)". Afribary, Afribary, 29 Jan. 2018. Web. 28 Apr. 2025. < https://beta.afribary.com/works/product-innovation-as-a-tool-for-achieving-business-growth-in-the-manufacturing-industry-a-study-of-unilever-nigeria-plc-aba-876 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA)" Afribary (2018). Accessed April 28, 2025. https://beta.afribary.com/works/product-innovation-as-a-tool-for-achieving-business-growth-in-the-manufacturing-industry-a-study-of-unilever-nigeria-plc-aba-876

PRODUCT INNOVATION AS A TOOL FOR ACHIEVING BUSINESS GROWTH IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC ABA)

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