ABSTRACT
This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.
a. To identify packaging as a promotional in order to increase sales and profitability of the product.
b. To determine whether a good packaging can help improve a brand image
c. To determine whether a good packaging can helped to increase its sales
d. To determine whether a good packaging serve as a substitute to advertising
The population for study comprises of the personnel of peals Ltd distribution and consumer of Petals Beauty Care the researcher used for data collection were questionnaires and oral interview. Tables and percentages were used in presenting and analyzing to data collected. The chi-square statistics was used to test the various hypotheses. The overall promotool adopted by Petals has helped to increase sales and profitability of the products tremendously.
Based on the fining the research recommence the following. The company should.
1. Be unique in packaging design
2. Choose the type packaging that must be assessed against its attributed during the appraisal of the design proposals.
3. They should have it in mind that packaging is a complement to media advertisement
4. Since the company know that properly designed packaging serves as a constant reminder of the fries production. It is recommended that it should incorporate all those things that will project the company’s image. The conclusion of the study of the Petals Beauty Care which is one of the leading cosmetics produce by petals Nigeria limited has been successful and in order to keep up its marketing of the product the company should use a properly designed attractive and captivating package
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction
Statement of problem
Objective of study
Research hypothesis
Significance of study
Limitation of study
Scope of the study
Brief history of the company
CHAPTER TWO
Literature review
Developing effective packaging
Packaging decision
Package design
Package size
Package cost
Package concept
Packaging growing use
Evaluation of alternatives
System approval to packaging
Effective of packaging on consumer
CHAPTER THREE
Research methodology
Research decision
Data collection method
Population of study
Sample sizes determination
Sample size for personnel staff
Sample size for distribution
Questionnaires administration
Validity test
Reliability test
CHAPTER FOUR
Data analysis and discussion of findings
Data analysis
Hypothesis testing
CHAPTER FIVE
Summary
Conclusion
Recommendation
Bibliography
Journals
Questionnaires