ORIGIN AND DEVELOPMENT OF CO-OPERATIVE SOCIETIES IN NIGERIA

Overview
Cite Work

ABSTRACT

This project was undertaken to examine the importance of effective marketing of services in the Nigerian financial industries.

In the past, marketing was linked to services in industries like banking and rather to manufacturing industry in recent years; however, marketing activities industry in the banking industries have acquired increased importance and attracts more attention. The reason for this phenomenon is easy to appreciate for competition in banks, which market their activities and canvas for patronage through the provision of effective services.

In the empirical study of marketing of financial services, an attempt was made to determine the average time spent by customers in the bank for some basic transaction and to identify causes of delay if any.

The study is organized in four chapters, the first chapter focuses attention on the research background, its objectives, significance and limitations and definition terms.

The second chapter deals with the literature review and chapter three is on research design and methodology, while chapter four deals on the findings.

Recommendations and conclusion

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

INTRODUCTION

1.1 Background

1.2 Statement of the study

1.3 Purpose and objective of the study

1.4 Significance of the study

1.5 Limitations of the study

CHAPTER TWO

REVIEW OF RELATED LITERATURE

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1 Sources of data (secondary sources)

3.2 Location of data

3.3 Methods of data collection (literature work)

CHAPTER FOUR

FINDINGS

CHAPTER FIVE

RECOMMENDATIONS

CONCLUSIONS

REFERENCE

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ORIGIN AND DEVELOPMENT OF CO-OPERATIVE SOCIETIES IN NIGERIA

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