MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS

1.1 INTRODUCTION

In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it slightly visible. Moreover the life assurance industry has entered an era of accelerated changes as a result of increased competition in products and pricing within all insurance sectors. Hence professional marketing management is now pre-requisite, if a company is to return or advance its position in the competition hierarchy.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

CHAPTER ONE

1.1 Introduction

1.2 History and Development of Life Assurance in Nigeria

1.3 The Need for Life Assurance Policy

1.4 Statement of Problem

1.5 Purpose of the Study

1.6 Significance of Study

1.7 Scope of Study and Limitation

CHAPTER TWO – LITERATURE REVIEW

2.1 What is Life Assurance?

2.2 Scope of Life Assurance

2.3 Special Characteristics of Marketing Life Assurance

2.4 Factors Affecting Life Assurance Market

2.5 Marketing Life Assurance Strategies

References

CHAPTER THREE – RESEARCH METHODOLOGY

3.1 Sources of Data

3.2 Ways of Data Collection

CHAPTER FOUR

Data Presentation & Analysis

CHAPTER FIVE

5.1 Summary of Findings

5.2 Conclusion

5.3 Recommendation

Bibliography

Report Access / View File

Overall Rating

0

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

APA

YWH9nGq5c0006a088b224.87258818, C. (2018). MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS. Afribary. Retrieved from https://beta.afribary.com/works/marketing-of-life-assurance-policies-in-nigeria-problems-and-prospects-6969

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/marketing-of-life-assurance-policies-in-nigeria-problems-and-prospects-6969. Accessed 15 Feb. 2026.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS". Afribary, Afribary, 29 Jan. 2018. Web. 15 Feb. 2026. < https://beta.afribary.com/works/marketing-of-life-assurance-policies-in-nigeria-problems-and-prospects-6969 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS" Afribary (2018). Accessed February 15, 2026. https://beta.afribary.com/works/marketing-of-life-assurance-policies-in-nigeria-problems-and-prospects-6969

MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS

0

Document Details

Related Works