MARKETING OF COMMERCIAL BANK’S SERVICES

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ABSTRACT

Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc.

And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies.

Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. the bank employ marketing strategies like promotion pricing, distribution, production differentiation etc nowadays. This project therefore is out to find the extent to which they have employed marketing strategies and its impact on the banking habit of the inhabitants of Nigeria.

To attain the above, data was collected through secondary sources such as the intensive extraction of ideas and information from both published and unpublished materials, journals etc.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

CHAPTER ONE

INTRODUCTION

1.1 background of study

1.2 statement of problem

1.3 objective of study

1.4 significance of study

1.5 limitation of study

1.6 definition of the terms.

CHAPTER TWO

2.1 The literature review.

CHAPTER THREE

RESEARCH DESIGN AND METHOLOGY

3.1 source of data (secondary data only)

3.2 locations of data

3.3 method of data collection.

CHAPTER FOUR

4.1 findings

CHAPTER FIVE

5.1 Recommendation

5.2 Conclusion

Bibliography.

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MARKETING OF COMMERCIAL BANK’S SERVICES

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